Editor’s picks
Sales
Article Why you need to connect sales and customer service right now
Creating memorable customer experiences is the buzzword on everyone’s mind. But what does that actually mean in practice? And why does it matter?
Article What is the buyer’s journey? Definition, stages, and examples
Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.
Article How to craft a foolproof go-to-market strategy (+ examples)
With a go-to-market strategy, you can turn your product concepts into tangible goods without chaos or confusion.
Article Keep companies competitive with a data-driven sales approach
If you’re not tracking sales analytics, you are falling behind. Learn why sales analytics are crucial and how a CRM can change your trajectory.
Service
Article Mental Health Awareness Week: How to help remote agents avoid burnout
Learn how to avoid remote agent burnout and how to nurture your team's well-being and connectedness.
.jpg)
Article How live commerce can break down customer-experience barriers
Learn how live commerce puts the power back in the brand's hands and improves the overall customer experience.
Article 8 customer service standards to elevate your business
Customer service is a key differentiator in today’s competitive business landscape. Set customer service standards and regularly refine them to delight your audience and boost brand loyalty.
Article The ultimate guide to customer segmentation for support teams
Customer segmentation isn’t just for marketing and product teams. Here’s how to put segmentation to work for your support team.
Culture
Article The 3 keys to successful automated brand interaction
The only way to deliver exceptional conversational CX at scale is through automation. With so much on the line, it’s time we went back to the basics and unpacked what it takes to lay the right foundation for automated brand interaction.
.jpg)
Article Pop-up stores bring the best of both worlds to omnichannel retail
We often associate the summer with the sporting action we’re able to enjoy. Whether it’s the…
.jpg)
Article Making online reviews work for you: A business’s playbook
When was the last time we visited a new restaurant or brought a product from an…
Trending
Article How retail banks can create opportunities – when they find their voice
Having to live very differently over the past couple of years has turbo-charged our collective transition…
.jpg)
Article How to put customer service first in uncertain times
We wanted 2022 to be the year of pandemic recovery. Instead, it’s become a year of…
Article Why CX teams need automated privacy tools
Learn how privacy workflow automation promotes stronger data security and increased efficiency for your CX team.
.jpg)
Article How to win four years of expected digital growth in just two months
Despite the pandemic, predictions that the money-transfer sector would suffer massively were exaggerated. With far fewer…
Guides, research, and more
Conversational data orchestration for smart, seamless CX
Get a quick introduction to conversational data orchestration powered by Zendesk.
Customer Experience Government Trends 2022
To jumpstart growth in this digital transformation, government organisations need only look to their own customers.…
Customer experience Travel and hospitality Trends 2022
With people travelling again, companies can grow their business – and their bottom lines – just…
Browse by topic
Want to take a deeper dive? We’ve got you covered.
Latest stories Page 4
Article How to launch a digital customer experience transformation
Learn what it means to transform the customer experience and why building a customer insights and action engine is so important.
Article What is an agent touch?
Whether it’s to inform your sales or marketing teams, it’s likely that you’ve done lots of…
Guide When do Zendesk automations run?
Automations are a tool within the Zendesk platform that can be used to change ticket properties…
Article Closing the gender gap in customer service leadership roles
Since last International Women’s Day, women have made significant achievements in leadership representation in the workplace.…
.jpg)
Article Don’t forget payments in your 2022 customer service strategy
I tried to buy a gift for someone recently from the website of a top London…
Article How CX will evolve in 2022 and beyond
We couldn’t possibly have predicted the changes that have taken place over the past couple of…
Article How to build customer trust: 4 things to start doing today
Customer trust is key to driving loyalty and business success. To earn it, companies must understand and respect their customers and provide relevant, personalised experiences.
Article Customer success vs. customer experience: what’s the difference?
Customer success vs. customer experience – what differentiates the two? Find out how they’re different and how they work together to improve the customer journey.
Article Shaping the new customer service agenda in 2022
Much of the digital technology at our fingertips today was inconceivable 20 years ago. Some of…
Article 8 signs of poor customer service and how to avoid them
Quality customer service is important for every business. It keeps customers happy with your product or…
Article 8 ways to adopt and grow a customer service mindset
How do you ensure that your customer service team understands their role and leads the charge when it comes to driving customer satisfaction and loyalty? The answer: help them adopt a customer service mindset.
Article New year, new integrations
New year, new Zendesk app integrations. Learn all about how these new integrations can ease workloads for your sales and support teams.
Article How to build a content strategy for your business
Content marketing is an important part of today’s digital strategies. Over 80% of marketing teams use…
Article Here’s why you should be investing more in customer service
According to our research, standout customer service can change anyone's mind—even your most upset customers.
Article Dealing with abusive customers: 3 ways to have your team’s back
Learn how to tactfully handle abusive customers and help your team deal with conflict.
.jpg)
Article Understanding customer lifecycle management
Businesses need to prioritise customer lifecycle management to both attract customers and retain them. Here’s how to get started with your own client lifecycle management programme.
.jpg)
Article Using TikTok as an enterprise business
You might be an avid user of TikTok already, or perhaps your son, daughter, niece, or…
5 ways customer support affects the bottom line
Good customer support is no longer just about resolving post-sales customer complaints or answering technical questions.…
Article Is customer service the new marketing?
Consumer trust in traditional marketing and advertising isn’t what it used to be. According to a…