Editor’s picks
Sales
Article Why you need to connect sales and customer service right now
Creating memorable customer experiences is the buzzword on everyone’s mind. But what does that actually mean in practice? And why does it matter?
Article What is the buyer’s journey? Definition, stages, and examples
Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.
Article How to craft a foolproof go-to-market strategy (+ examples)
With a go-to-market strategy, you can turn your product concepts into tangible goods without chaos or confusion.
Article Keep companies competitive with a data-driven sales approach
If you’re not tracking sales analytics, you are falling behind. Learn why sales analytics are crucial and how a CRM can change your trajectory.
Service
Article Mental Health Awareness Week: How to help remote agents avoid burnout
Learn how to avoid remote agent burnout and how to nurture your team's well-being and connectedness.
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Article How live commerce can break down customer-experience barriers
Learn how live commerce puts the power back in the brand's hands and improves the overall customer experience.
Article 8 customer service standards to elevate your business
Customer service is a key differentiator in today’s competitive business landscape. Set customer service standards and regularly refine them to delight your audience and boost brand loyalty.
Article The ultimate guide to customer segmentation for support teams
Customer segmentation isn’t just for marketing and product teams. Here’s how to put segmentation to work for your support team.
Culture
Article The 3 keys to successful automated brand interaction
The only way to deliver exceptional conversational CX at scale is through automation. With so much on the line, it’s time we went back to the basics and unpacked what it takes to lay the right foundation for automated brand interaction.
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Article Pop-up stores bring the best of both worlds to omnichannel retail
We often associate the summer with the sporting action we’re able to enjoy. Whether it’s the…
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Article Making online reviews work for you: A business’s playbook
When was the last time we visited a new restaurant or brought a product from an…
Trending
Article How retail banks can create opportunities – when they find their voice
Having to live very differently over the past couple of years has turbo-charged our collective transition…
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Article How to put customer service first in uncertain times
We wanted 2022 to be the year of pandemic recovery. Instead, it’s become a year of…
Article Why CX teams need automated privacy tools
Learn how privacy workflow automation promotes stronger data security and increased efficiency for your CX team.
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Article How to win four years of expected digital growth in just two months
Despite the pandemic, predictions that the money-transfer sector would suffer massively were exaggerated. With far fewer…
Guides, research, and more
Conversational data orchestration for smart, seamless CX
Get a quick introduction to conversational data orchestration powered by Zendesk.
Customer Experience Government Trends 2022
To jumpstart growth in this digital transformation, government organisations need only look to their own customers.…
Customer experience Travel and hospitality Trends 2022
With people travelling again, companies can grow their business – and their bottom lines – just…
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Latest stories Page 3
This is how confidence can help your customer service
Well-trained customer service representatives also elevate a company’s brand and reputation, resulting in positive word of…
Improve customer experience with AI and conversational service
It’s impossible to overstate the importance of customer service. This…
What is a customer service specialist?
A customer service specialist is one of the people a customer will interact with when they…
Building high-performing teams with shared values
It goes without saying that every leader wants to have a high-performing team, but what is…
Article Creative ways to stay connected with remote coworkers (that aren’t a virtual happy hour)
Showing your human side at work can have real benefits, including making us feel more connected and sparking the kind of serendipitous connections that occur naturally in a traditional office setting.
Article How To Create A Positive Work Culture
What is workplace culture? There is more to running a successful business than just turning a…
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Article Six things we’re learning about thriving in a hybrid work environment
Over the past couple of years, the pandemic – and numerous lockdowns – have significantly reshaped…
Article Marketing: how to improve customer acquisition
We are forever being reminded that retaining existing customers is more cost-effective than going out and…
Article Future-proofing your customer experience with asynchronous messaging
In a recent study commissioned by Zendesk, just 39% of customer service agents said they were…
Article Get behind these 5 eCommerce trends in 2022
As online shopping enters a period of hyper-growth and competition for consumers intensifies, getting the customer…
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Article Building a customer-centric service model for IT services and tech firms
When done right, technology can help companies create great customer experiences. This is why 82% of…
Article Multi channel strategy: how many social channels are too many?
Discover how many social channels brands should be using, and which ones are likely to deliver…
Article The 12 essential customer service skills for every employee
Everyone in an organisation needs to know what it takes to keep customers happy. According to…
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Article Here’s how a customer-centric approach can help traditional retail banks win back customer trust
While 2020 will certainly go down in history as the year that rocked our economic foundations,…
Customer Experience Retail Trends 2022
Retailers understand that the success of their business depends on the success of their customer service…
Zendesk provides Vimeo with a flexible solution to easily scale customer support operations
Learn how Vimeo empowered agents with the tools they needed to enhance productivity and the customer experience.
Article Why creative bot names help build your brand – and better customer relationships
Sometimes a rose by any other name does not smell as sweet – particularly when it comes to your company's chatbot. Learn how to choose a creative and effective company bot name.
Beyond buzzwords: how small companies are using AI, automation and conversations to grow in 2022
Messaging is a great way for businesses to stay on top of customer conversations. Here's how to get started.
Article What is customer experience optimisation? (+3 actionable tips)
The tech landscape and consumer expectations are ever-changing, which means you’re never truly “finished” with customer experience optimisation. But a few tactics can help boost your efforts.