Social impact

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6 companies tackling social justice and inspiring customers

As many as 70 percent of consumers want brands to take a stand on social and…

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How the International Rescue Committee welcomes asylum seekers and refugees to the U.S. Article

How the International Rescue Committee welcomes asylum seekers and refugees to the U.S.

Every day, approximately 37,000 people in countries ravaged by war or violence make the difficult decision…

Holding onto the rituals we’ve learned to love as we shelter in place Article

Holding onto the rituals we’ve learned to love as we shelter in place

For many of us, the past few months represent more concentrated time sequestered inside—either solo or…

We can cultivate empathy anywhere, even from our living rooms Article

We can cultivate empathy anywhere, even from our living rooms

Right now, connecting with others can be hard. Sometimes it’s the WiFi that cuts out, other…

The brave new world of virtual volunteering Article

The brave new world of virtual volunteering

The college student who delivers donated personal protective equipment (PPE) to hospitals. The 7th grader who…

Designing call centers for empathy—can it be done? Article

Designing call centers for empathy—can it be done?

There is something that even the most customer-centric companies can’t change or control: the angry or…

Putting brand values behind brand politics Article

Putting brand values behind brand politics

You would think a taco truck could stay out of the swirling storm of outrage and…

Why corporate sustainability is a mainstay in 2020 and beyond Article

Why corporate sustainability is a mainstay in 2020 and beyond

Levi Strauss & Co. introduced a line of jeans in 2019 with 31 percent hemp, and…

Where do your customers stand on sustainable packaging? Article

Where do your customers stand on sustainable packaging?

These days, every time I buy something wrapped in plastic, I am haunted by the specter…