CRM

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How to lead a digital transformation

With both customers and employees embracing the digital economy, more and more businesses are pursuing digital transformations.

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Why CRM is important for small businesses

Why CRM is important for small businesses

What are CRM systems?   Customer relationship management (CRM) softwares and tools, like the businesses that…

Are CRM systems successful?

Are CRM systems successful?

How do CRM systems work?  As the name suggests, CRM systems manage the relationships that businesses…

B2B customer service: what it is and how to do it right Article

B2B customer service: what it is and how to do it right

It’s a common myth that B2B companies aren’t as focused on customer service as their B2C counterparts.

What is WhatsApp Business? Understanding the difference between WhatsApp and WhatsApp Business Article

What is WhatsApp Business? Understanding the difference between WhatsApp and WhatsApp Business

Messaging apps have the highest customer satisfaction rating of any support channel and their usage has skyrocketed.

Full-funnel tracking approach for quality lead generation Article

Full-funnel tracking approach for quality lead generation

Keeping track of the sales funnel is an essential part of any sales and marketing strategy.

The top 7 sales methodologies and how to choose the right one for your business Article

The top 7 sales methodologies and how to choose the right one for your business

“It’s not about having the right opportunities,” author and sales professional Mark Hunter asserts. “It’s about handling the opportunities right.

An overview of apps for startups Article

An overview of apps for startups

We know based on our Startups CX Benchmark Report 2020 that fast-growing startups use more apps than their slower-growth counterparts.

SaaS sales 101: a beginner’s guide to selling Article

SaaS sales 101: a beginner’s guide to selling

The global software as a service (SaaS) market totalled £113 billion in 2020 — more than double what it was in 2015 and nearly 12 times its 2010 size.