CRM
How to create seamless conversational customer experiences
Deliver better experiences—and boost customer loyalty and revenue in the process—by using bots in tandem with live agents.
Latest stories

Can Zendesk be used as a CRM?
Choosing the right software can be a nightmare. With so many acronyms, options, and features, making…

How to use CRM data to create amazing customer experiences
We’ve all heard the adage: knowledge is power. But in business, data is power and understanding…

Big Brands CRM Case Studies 2022
Customer service is becoming increasingly important. Zendesk’s CX Trends Report 2022 revealed that 60 per cent…

The age of Conversational CRM is here
The entire relationship lives in the conversation. Meet the new channels, technologies, and methods of staying on top of the customer relationship.

Why CRM is important for small businesses
What are CRM systems? Customer relationship management (CRM) softwares and tools, like the businesses that…

Are CRM systems successful?
How do CRM systems work? As the name suggests, CRM systems manage the relationships that businesses…

How to lead a digital transformation
With both customers and employees embracing the digital economy, more and more businesses are pursuing digital transformations.

B2B customer service: what it is and how to do it right
It’s a common myth that B2B companies aren’t as focused on customer service as their B2C counterparts.