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Customer Service Guide for Start-ups

Start reading Customer Service Guide for Start-ups

Build service into your product

Zendesk gives you the tools to deliver better customer service. It takes minutes to get going and it's easy to manage, so you can stay focused on other priorities—like growing your business.

  • Icon: Envelope

    Email, chat, phone, social—support customers seamlessly across channels

  • Icon: Knowledge base

    Grow your knowledge base and scale support with easy self-service

  • Icon: Chat bubble

    Drive sales online or in-product with proactive engagement

  • Icon: Analytics

    Get analytics and gain valuable customer insights

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These unicorns started with Zendesk, too

  • Photo: Peloton

    Peloton evolved from a successful crowdfunding campaign to a billion-dollar business. By providing support through Zendesk’s omnichannel solution, Peloton is able to meet its members on whatever channel they prefer.

    Read story

  • Photo: Airbnb

    It’s hard to believe that this dynamic online community started with just a couple of support agents. Airbnb is a perfect example of how to provide best-in-class support while scaling fast.

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  • Photo: Le Tote

    Le Tote is the largest online closet for women to borrow everyday clothing. It’s a subscription clothing service that’s personalised based on your individual style. With unlimited returns, it’s no surprise that customer service requests increased last year by more than 900%. To deliver a more personal shopping experience, Le Tote uses Zendesk to automate routine interactions and connect customers with an expert stylist.

    Read story

Screenshot: Slack

Finding the time to choose the right toolset is not always a top priority for startups—especially when they’re running full speed to reach the next milestone. Despite their fast and furious growth, Slack was determined not to make the mistake of selecting tools they would eventually outgrow. By choosing Zendesk Support, Slack saw a 74% improvement in first response time.

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Plays well with others

We get it. You’ve invested time and money in your favourite tools. That’s why Zendesk seamlessly integrates with pretty much all of them. We also have APIs and SDKs to make it easy to build on top of our flexible platform.

Startups are where our heart is

Zendesk, Zopim, BIME, and Outbound were started by entrepreneurs, too. To give back to our startup community, we’ve partnered with 250+ organisations—in Silicon Valley and around the globe.

Are you an incubator or investor?

If hunting for unicorns is what you do, join the Zendesk for Startups partner programme. You’ll be in excellent company. Think of it as an extension of your operating team, without the management fees.

Join us

How to apply

It’s easy. There are three simple requirements:

  • Icon: tick Must be a new customer of Zendesk
  • Icon: tick Series B or below
  • Icon: tick Must have fewer than 100 employees
  • Icon: star Bonus: Associated with one of our partner incubators or accelerators

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Thanks for your application to the Zendesk Start-up programme.

Unfortunately, you are not eligible for our programme as you do not meet all of the programme requirements. However, it sounds like you’ve got some good traction and we hope you’ll consider signing up for our Zendesk Essential Plan. It’s a steal at £5/month, and thousands of businesses use it every day to provide great customer service. Visit our pricing page to learn more.

We are currently reviewing your submission.

Due to the high volume of applications, our team will be contact you as soon as possible.

Feel free to start a trial, but please DO NOT purchase a plan until you hear from our team on your application status. If a purchase is made, you will automatically be disqualified from our programme.

In the meantime, sign up for our start-up office hours to learn more about our programme and how to get a head start with Zendesk!

For any start-up-related questions, email us at

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