Editor’s picks
Sales
Article Why you need to connect sales and customer service right now
Creating memorable customer experiences is the buzzword on everyone’s mind. But what does that actually mean in practice? And why does it matter?
Article What is the buyer’s journey? Definition, stages, and examples
Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.
Article How to craft a foolproof go-to-market strategy (+ examples)
With a go-to-market strategy, you can turn your product concepts into tangible goods without chaos or confusion.
Article Keep companies competitive with a data-driven sales approach
If you’re not tracking sales analytics, you are falling behind. Learn why sales analytics are crucial and how a CRM can change your trajectory.
Service
Article Mental Health Awareness Week: How to help remote agents avoid burnout
Learn how to avoid remote agent burnout and how to nurture your team's well-being and connectedness.
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Article How live commerce can break down customer-experience barriers
Learn how live commerce puts the power back in the brand's hands and improves the overall customer experience.
Article 8 customer service standards to elevate your business
Customer service is a key differentiator in today’s competitive business landscape. Set customer service standards and regularly refine them to delight your audience and boost brand loyalty.
Article The ultimate guide to customer segmentation for support teams
Customer segmentation isn’t just for marketing and product teams. Here’s how to put segmentation to work for your support team.
Culture
Article The 3 keys to successful automated brand interaction
The only way to deliver exceptional conversational CX at scale is through automation. With so much on the line, it’s time we went back to the basics and unpacked what it takes to lay the right foundation for automated brand interaction.
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Article Pop-up stores bring the best of both worlds to omnichannel retail
We often associate the summer with the sporting action we’re able to enjoy. Whether it’s the…
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Article Making online reviews work for you: A business’s playbook
When was the last time we visited a new restaurant or brought a product from an…
Trending
Article How retail banks can create opportunities – when they find their voice
Having to live very differently over the past couple of years has turbo-charged our collective transition…
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Article How to put customer service first in uncertain times
We wanted 2022 to be the year of pandemic recovery. Instead, it’s become a year of…
Article Why CX teams need automated privacy tools
Learn how privacy workflow automation promotes stronger data security and increased efficiency for your CX team.
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Article How to win four years of expected digital growth in just two months
Despite the pandemic, predictions that the money-transfer sector would suffer massively were exaggerated. With far fewer…
Guides, research, and more
Conversational data orchestration for smart, seamless CX
Get a quick introduction to conversational data orchestration powered by Zendesk.
Customer Experience Government Trends 2022
To jumpstart growth in this digital transformation, government organisations need only look to their own customers.…
Customer experience Travel and hospitality Trends 2022
With people travelling again, companies can grow their business – and their bottom lines – just…
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Latest stories Page 5
Article 8 behaviours of a cohesive team
A cohesive team is at the core of any successful business. A cohesive team can be…
Article How to use app integration effectively
Applications always grow out of a need, whether that’s a very specific tool that does a…
Article 3 ways healthtech startups are improving the patient experience
VC funding for healthtech startups is at an all-time high. Here's how industry leaders are rethinking the healthcare experience, from app visits to doctor visits.
Article What is a ticketing system? (+3 ways companies use them)
Want to avoid getting overwhelmed by support tickets? Use ticketing systems to manage the influx and provide your customers with timely responses.
Article Sales prospecting 101: A beginner’s guide
A strong sales prospecting strategy is key to growing your audience and your bottom line.
Article Chatbots vs. conversational AI: What’s the difference?
Chatbots and conversational AI are often used synonymously—but they shouldn’t be. Understand the differences before determining which technology is best for your customer service experience.
Article How to use sales psychology to increase lead conversion rates
Sales is a mind game. You can’t expect to convert a lead into a customer if…
Article 2022: The year of customer service-led growth
While leaders navigate a constantly changing reality, they must keep thinking about how to drive their…
Article EU-US data transfers after Schrems II
Here are the steps Zendesk is taking to enable cross-border transfers of personal data while adhering to EU privacy requirements.
Article Using TikTok for customer service: 4 brand examples + takeaways
TikTok has catapulted from home dance routines to a medium for just about everything—including customer support. Take a look at how four prominent brands are using TikTok to boost their CX.
Article What is sales velocity? Meaning, formula, and report
Understanding sales velocity enables your company to redefine its sales pipeline and process to increase lead conversion and revenue.
Article Understanding customer touchpoints—and why they matter
Customer touchpoints shape how consumers view your brand. That’s why mapping the customer touchpoint journey is so important for your business and the customers you serve.
3 ways to provide an AI customer experience
Learn how you can use AI to improve the customer experience at every touchpoint—and why you should.
Article Sales tactics that work: Tactical selling simplified
Blow past your quotas with sales tactics that work to build trusting relationships.
Forrester Consulting TEI study evaluates the ROI of Zendesk
Forrester Consulting evaluated the potential return on investment from implementing Zendesk products. Here's what they found.
Article How to lead a digital transformation
With both customers and employees embracing the digital economy, more and more businesses are pursuing digital transformations.
Important Emerging Technologies in the Digital Workplace
A new report from Gartner outlines the technologies and strategic actions companies should take to prepare and succeed in the new future of work.
Article What is social selling? Definition, index and examples
Build brand credibility and customer relationships online through social selling.
Article Aligning sales and customer service: how and why
Drive profits and transform your brand by breaking the silos between your sales and support teams. It’s easy, and it’s essential.