Editor’s picks
Sales
Why you need to connect sales and customer service right now
Creating memorable customer experiences is the buzzword on everyone’s mind. But what does that actually mean in practice? And why does it matter?
What is the buyer’s journey? Definition, stages, and examples
Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.
How to craft a foolproof go-to-market strategy (+ examples)
With a go-to-market strategy, you can turn your product concepts into tangible goods without chaos or confusion.
Keep companies competitive with a data-driven sales approach
If you’re not tracking sales analytics, you are falling behind. Learn why sales analytics are crucial and how a CRM can change your trajectory.
Service
How to help remote agents avoid burnout
Learn how to avoid remote agent burnout and how to nurture your team's well-being and connectedness.
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How live commerce can break down customer-experience barriers
Learn how live commerce puts the power back in the brand's hands and improves the overall customer experience.
8 customer service standards to elevate your business
Customer service is a key differentiator in today’s competitive business landscape. Set customer service standards and regularly refine them to delight your audience and boost brand loyalty.
The ultimate guide to customer segmentation for support teams
Customer segmentation isn’t just for marketing and product teams. Here’s how to put segmentation to work for your support team.
Culture
Are brands ready for us to start shopping in the Metaverse?
Watching your favourite football team play (and hopefully win!) is one of life’s great joys. That’s…
How to avoid toxic, digital workplace habits and keep remote workers happy and healthy
Rex Fan, Lead Behavioural Insights Advisor at Bupa UK, shares with us the toxic digital habits that we should look out for–and strive to avoid–in the workplace to promote a healthy work-life balance and mental wellbeing.
Pride month ends, the action continues
Zendesk celebrated Pride 2022 under the theme of Love Sparks Action. Here's how we will continue to support LGBTQIA+ rights and champion diversity, equity, and inclusion for all.
The 3 keys to successful automated brand interaction
The only way to deliver exceptional conversational CX at scale is through automation. With so much on the line, it’s time we went back to the basics and unpacked what it takes to lay the right foundation for automated brand interaction.
Trending
3 post purchase strategies to improve retailers’ customer experience
Have you ever made a late night purchase online, only to realise you have put in…
How insurance firms can go for growth in changing times
There are three key trends that are currently shaping the way we look at insurance. First,…
It’s Christmas in July. How retailers can be merry this season.
Discover how retailers can deliver a memorable yet affordable shopping experience this holiday season in a climate where inflation is soaring and consumer confidence is at its lowest.
Pop-up stores bring the best of both worlds to omnichannel retail
We often associate the summer with the sporting action we’re able to enjoy. Whether it’s the…
Guides, research, and more
Forrester report: Successful Digital Transformations Focus On Three Core Elements
Here's how IT leaders can deliver exceptional customer and employee experience.
Conversational data orchestration for smart, seamless CX
Get a quick introduction to conversational data orchestration powered by Zendesk.
Customer Experience Government Trends 2022
To jumpstart growth in this digital transformation, government organisations need only look to their own customers.…
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Latest stories
Building empathy with your customers
Showing empathy for new and existing customers has become essential to customer service as the need for thoughtful and efficient responses has increased.
CRM in service is learning how to make conversations count
CRM in service is changing how we think, how we communicate with customers, and how we measure our success.
How to build your partner network to leverage growth
Whilst attending SaaStr Europe in Barcelona last month, I held a series of one-to-ones with SaaS…
What is employee experience? Guide for the future of work
Get up to speed on employee experience best practices for the future of work.
Startup growth-hacking strategies are not
one-size-fits-all
The best startups growth “hack” is building on a solid foundation. Check out these top tips for getting the unsexy things right first.
The new face of user groups — and 3 reasons to consider joining
User groups offer an excellent way to build your professional profile, grow your network and further develop your leadership skills. Learn more about new user groups launching at Zendesk.
How CRM helps customer retention
What are the main customer retention challenges? Finding and gaining customers is tough, but keeping…