Sales

Why you need to connect sales and customer service right now
Article | 3 min read

Why you need to connect sales and customer service right now

Creating memorable customer experiences is the buzzword on everyone’s mind. But what does that actually mean in practice? And why does it matter?

What is the buyer’s journey? Definition, stages, and examples
Article | 10 min read

What is the buyer’s journey? Definition, stages, and examples

Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.

How to craft a foolproof go-to-market strategy (+ examples)
Article | 10 min read

How to craft a foolproof go-to-market strategy (+ examples)

With a go-to-market strategy, you can turn your product concepts into tangible goods without chaos or confusion.

Keep companies competitive with a data-driven sales approach
Article | 10 min read

Keep companies competitive with a data-driven sales approach

If you’re not tracking sales analytics, you are falling behind. Learn why sales analytics are crucial and how a CRM can change your trajectory.

Service

How to help remote agents avoid burnout
Article | 4 min read

How to help remote agents avoid burnout

Learn how to avoid remote agent burnout and how to nurture your team's well-being and connectedness.

How live commerce can break down customer-experience barriers
Article | 4 min read

How live commerce can break down customer-experience barriers

Learn how live commerce puts the power back in the brand's hands and improves the overall customer experience.

8 customer service standards to elevate your business
Article | 14 min read

8 customer service standards to elevate your business

Customer service is a key differentiator in today’s competitive business landscape. Set customer service standards and regularly refine them to delight your audience and boost brand loyalty.

The ultimate guide to customer segmentation for support teams
Article | 12 min read

The ultimate guide to customer segmentation for support teams

Customer segmentation isn’t just for marketing and product teams. Here’s how to put segmentation to work for your support team.

Culture

Are brands ready for us to start shopping in the Metaverse?
Article | 5 min read

Are brands ready for us to start shopping in the Metaverse?

Watching your favourite football team play (and hopefully win!) is one of life’s great joys. That’s…

How to avoid toxic, digital workplace habits and keep remote workers happy and healthy
Article | 5 min read

How to avoid toxic, digital workplace habits and keep remote workers happy and healthy

Rex Fan, Lead Behavioural Insights Advisor at Bupa UK, shares with us the toxic digital habits that we should look out for–and strive to avoid–in the workplace to promote a healthy work-life balance and mental wellbeing.

Pride month ends, the action continues
Article | 6 min read

Pride month ends, the action continues

Zendesk celebrated Pride 2022 under the theme of Love Sparks Action. Here's how we will continue to support LGBTQIA+ rights and champion diversity, equity, and inclusion for all.

The 3 keys to successful automated brand interaction
Article | 7 min read

The 3 keys to successful automated brand interaction

The only way to deliver exceptional conversational CX at scale is through automation. With so much on the line, it’s time we went back to the basics and unpacked what it takes to lay the right foundation for automated brand interaction.

Trending

3 post purchase strategies to improve retailers’ customer experience
Article | 5 min read

3 post purchase strategies to improve retailers’ customer experience

Have you ever made a late night purchase online, only to realise you have put in…

How insurance firms can go for growth in changing times
Article | 5 min read

How insurance firms can go for growth in changing times

There are three key trends that are currently shaping the way we look at insurance. First,…

It’s Christmas in July. How retailers can be merry this season.
Article | 6 min read

It’s Christmas in July. How retailers can be merry this season.

Discover how retailers can deliver a memorable yet affordable shopping experience this holiday season in a climate where inflation is soaring and consumer confidence is at its lowest.

Pop-up stores bring the best of both worlds to omnichannel retail
Article | 4 min read

Pop-up stores bring the best of both worlds to omnichannel retail

We often associate the summer with the sporting action we’re able to enjoy. Whether it’s the…

Guides, research, and more

Forrester report: Successful Digital Transformations Focus On Three Core Elements

Forrester report: Successful Digital Transformations Focus On Three Core Elements

Here's how IT leaders can deliver exceptional customer and employee experience.

Conversational data orchestration for smart, seamless CX

Conversational data orchestration for smart, seamless CX

Get a quick introduction to conversational data orchestration powered by Zendesk.

Customer Experience Government Trends 2022

Customer Experience Government Trends 2022

To jumpstart growth in this digital transformation, government organisations need only look to their own customers.…

Latest stories

Building empathy with your customers
Article | 3 min read

Building empathy with your customers

Showing empathy for new and existing customers has become essential to customer service as the need for thoughtful and efficient responses has increased.

CRM in service is learning how to make conversations count
Article | 6 min read

CRM in service is learning how to make conversations count

CRM in service is changing how we think, how we communicate with customers, and how we measure our success.

A retailer’s ultimate guide to seamless CX

A retailer’s ultimate guide to seamless CX

How to build your partner network to leverage growth
Article | 4 min read

How to build your partner network to leverage growth

Whilst attending SaaStr Europe in Barcelona last month, I held a series of one-to-ones with SaaS…

What is employee experience? Guide for the future of work
Article | 11 min read

What is employee experience? Guide for the future of work

Get up to speed on employee experience best practices for the future of work.

Startup growth-hacking strategies are not <br> one-size-fits-all

Startup growth-hacking strategies are not
one-size-fits-all

The best startups growth “hack” is building on a solid foundation. Check out these top tips for getting the unsexy things right first.

The new face of user groups — and 3 reasons to consider joining

The new face of user groups — and 3 reasons to consider joining

User groups offer an excellent way to build your professional profile, grow your network and further develop your leadership skills. Learn more about new user groups launching at Zendesk.

How CRM helps customer retention

How CRM helps customer retention

What are the main customer retention challenges?   Finding and gaining customers is tough, but keeping…