Editor’s picks
Sales
Article Why you need to connect sales and customer service right now
Creating memorable customer experiences is the buzzword on everyone’s mind. But what does that actually mean in practice? And why does it matter?
Article What is the buyer’s journey? Definition, stages, and examples
Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.
Article How to craft a foolproof go-to-market strategy (+ examples)
With a go-to-market strategy, you can turn your product concepts into tangible goods without chaos or confusion.
Article Keep companies competitive with a data-driven sales approach
If you’re not tracking sales analytics, you are falling behind. Learn why sales analytics are crucial and how a CRM can change your trajectory.
Service
Article Mental Health Awareness Week: How to help remote agents avoid burnout
Learn how to avoid remote agent burnout and how to nurture your team's well-being and connectedness.
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Article How live commerce can break down customer-experience barriers
Learn how live commerce puts the power back in the brand's hands and improves the overall customer experience.
Article 8 customer service standards to elevate your business
Customer service is a key differentiator in today’s competitive business landscape. Set customer service standards and regularly refine them to delight your audience and boost brand loyalty.
Article The ultimate guide to customer segmentation for support teams
Customer segmentation isn’t just for marketing and product teams. Here’s how to put segmentation to work for your support team.
Culture
Article How to launch a digital customer experience transformation
Learn what it means to transform the customer experience and why building a customer insights and action engine is so important.
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Article Don’t forget payments in your 2022 customer service strategy
I tried to buy a gift for someone recently from the website of a top London…
Article How to build customer trust: 4 things to start doing today
Customer trust is key to driving loyalty and business success. To earn it, companies must understand and respect their customers and provide relevant, personalised experiences.
Trending
Article How retail banks can create opportunities – when they find their voice
Having to live very differently over the past couple of years has turbo-charged our collective transition…
Article Why CX teams need automated privacy tools
Learn how privacy workflow automation promotes stronger data security and increased efficiency for your CX team.
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Article How to win four years of expected digital growth in just two months
Despite the pandemic, predictions that the money-transfer sector would suffer massively were exaggerated. With far fewer…
Article Shaping the new customer service agenda in 2022
Much of the digital technology at our fingertips today was inconceivable 20 years ago. Some of…
Guides, research, and more
3 ways to deepen trust and build relationships through personalisation
Learn how to get personal with comprehensive customer information and build trust across any and every channel.
Zendesk for Manufacturing: Customer service that powers lifetime customer value
Discover how to connect all of your customer data to create better CX and boost your bottom line.
The Zendesk Employee Experience Trends Report
Our Employee Experience Trends Report explores how companies in 21 countries are harnessing the collective power of their people to get ahead.
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Latest stories
A 3-pronged approach to creating (and scaling) legendary customer service experiences
To consistently deliver the types of experiences today’s consumers expect, leverage innovative CX analytics, QA data, and individualised agent coaching.
7 ways to create a great customer experience strategy
Why is customer experience management important? Companies that excel at customer experience have been shown to drive…
Scaling with CX is more important than ever. Here’s how to take advantage
As industries change, company growth is top of mind. Scaling through customer experience can be the catalyst you need.
We’re placing some bets on the future of customer experience
Join us at Relate to hear our five big bets on what the customer experience will look like by 2030.
How to manage multiple teams effectively
As a result of COVID-19, lots of businesses have had to learn how to manage multiple…
When to use influencer marketing
The Influencer Marketing Hub conducted a survey in 2019, in association with Viral Nation and NeoReach, and…
How to use Zendesk for HR
How do you build for the future of work with all the practical constraints of the…