Sales
With better conversations and smoother pipelines, you can spend more time closing deals and less time juggling data.
Value chain: definition, examples and guide
The value chain gives you the tools to maximise your company’s value and profit margin by evaluating all business activities.
Latest stories

Can Zendesk be used as a CRM?
Choosing the right software can be a nightmare. With so many acronyms, options, and features, making…

100+ catchy sales slogans and taglines that customers will love
Memorable sales slogans and taglines are the earworms of marketing. Learn what makes a great one and how to harness its power to accelerate sales.

What is a sales funnel? Strategies on how to create one (+ examples and templates)
A sales funnel is critical for understanding the path to purchase. Learn how it works and how to build one so you can increase conversions.

What exactly is direct selling? | A direct sales explainer
Don’t be so quick to dismiss D2C sales. With more customers shifting online, you need to take advantage of the growing direct selling market.
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What is a sales analysis?
Sales analysis is the process of identifying and processing sales and revenue-related data. Processing this data…

How CRM integrations strengthen your CRM solution
A recent MuleSoft survey found that the average business uses almost 900 different applications—but only 28…

Why building a connected sales organisation that can navigate uncertainity is the need of the hour
Discover the most pressing issues for sales organisations today, what the dawn of conversational CRM means for their tech stack, and how firms are planning to navigate the year ahead.

Why you need to connect sales and customer service right now
Creating memorable customer experiences is the buzzword on everyone’s mind. But what does that actually mean in practice? And why does it matter?