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Can Zendesk be used as a CRM?
Choosing the right software can be a nightmare. With so many acronyms, options, and features, making…

How to use CRM data to create amazing customer experiences
We’ve all heard the adage: knowledge is power. But in business, data is power and understanding…

Humans x chatbots: How this winning combination best serves banks
The customer journey in banking has drastically changed in recent years. The days of visiting a…

Why manufacturers must shift gears from product to CX, powered by AI
Times are changing. According to research, sixty six per cent of manufacturers are planning to launch…

How the UK’s top 30 ecommerce retailers are taking online CX to the next level
Retailers across the UK have shown incredible flexibility and resilience when it came to investing in…

The new frontier in finserv: immersive CX with conversational AI
Getting customer service right is vital for customer retention across all sectors, but the stakes are especially high for financial service providers, given the high lifetime value of customers, and the increasing shift from brick-and-mortar to online banking. Artificial Intelligence (AI) is playing a critical role in customer journeys, giving customers new ways to bank.

Horizontal Experience: what is it and how can companies benefit from it?
It’s no secret that customer experience is now influencing the way many companies operate. Adopting a…