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3 ways to deepen trust and build relationships through personalisation
Learn how to get personal with comprehensive customer information and build trust across any and every channel.

Zendesk for Manufacturing: Customer service that powers lifetime customer value
Discover how to connect all of your customer data to create better CX and boost your bottom line.

The Zendesk Employee Experience Trends Report
Our Employee Experience Trends Report explores how companies in 21 countries are harnessing the collective power of their people to get ahead.
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The advantages of using Facebook for business
Over 160 million businesses use Facebook every month, and according to their reports, the platform had reached 2.8…

How to keep innovating at work
It is an oft-quoted statistic that 90% of startups are doomed to failure. You might conclude…

What is CRO and how you can use it to increase revenue
Did you know that the average bounce rate for most websites falls somewhere between 26% and 70%?…

Hard Skills vs Soft Skills
What are hard skills and soft skills? Hard and soft skills refer to two different sets…

What is the future of marketing automation?
A 2019 survey on the state of marketing automation found that 75% of companies were already using…

Social media strategy—how is it done?
Social media. Everyone uses it, but not everyone does so effectively. Companies with a robust social…

Value chain analysis how-to: Definition, examples and guide
Value chain analysis (VCA) allows you to increase your company’s profit margin through a deep-level understanding of its inner workings.

What makes a great digital strategy?
Crafting a digital marketing strategy is essential for business success. You must think about more than…

This is how confidence can help your customer service
Well-trained customer service representatives also elevate a company’s brand and reputation, resulting in positive word of…

Improve customer experience with AI and conversational service
It’s impossible to overstate the importance of customer service. This…

What is a customer service specialist?
A customer service specialist is one of the people a customer will interact with when they…

Building high-performing teams with shared values
It goes without saying that every leader wants to have a high-performing team, but what is…

Creative ways to stay connected with remote coworkers (that aren’t a virtual happy hour)
Showing your human side at work can have real benefits, including making us feel more connected and sparking the kind of serendipitous connections that occur naturally in a traditional office setting.

How To Create A Positive Work Culture
What is workplace culture? There is more to running a successful business than just turning a…
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Six things we’re learning about thriving in a hybrid work environment
Over the past couple of years, the pandemic – and numerous lockdowns – have significantly reshaped…

Marketing: how to improve customer acquisition
We are forever being reminded that retaining existing customers is more cost-effective than going out and…

Future-proofing your customer experience with asynchronous messaging
In a recent study commissioned by Zendesk, just 39% of customer service agents said they were…

Get behind these 5 eCommerce trends in 2022
As online shopping enters a period of hyper-growth and competition for consumers intensifies, getting the customer…
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Building a customer-centric service model for IT services and tech firms
When done right, technology can help companies create great customer experiences. This is why 82% of…

Multi channel strategy: how many social channels are too many?
Discover how many social channels brands should be using, and which ones are likely to deliver…