Editor’s picks
Sales
Article Why you need to connect sales and customer service right now
Creating memorable customer experiences is the buzzword on everyone’s mind. But what does that actually mean in practice? And why does it matter?
Article What is the buyer’s journey? Definition, stages, and examples
Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.
Article How to craft a foolproof go-to-market strategy (+ examples)
With a go-to-market strategy, you can turn your product concepts into tangible goods without chaos or confusion.
Article Keep companies competitive with a data-driven sales approach
If you’re not tracking sales analytics, you are falling behind. Learn why sales analytics are crucial and how a CRM can change your trajectory.
Service
Article Mental Health Awareness Week: How to help remote agents avoid burnout
Learn how to avoid remote agent burnout and how to nurture your team's well-being and connectedness.
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Article How live commerce can break down customer-experience barriers
Learn how live commerce puts the power back in the brand's hands and improves the overall customer experience.
Article 8 customer service standards to elevate your business
Customer service is a key differentiator in today’s competitive business landscape. Set customer service standards and regularly refine them to delight your audience and boost brand loyalty.
Article The ultimate guide to customer segmentation for support teams
Customer segmentation isn’t just for marketing and product teams. Here’s how to put segmentation to work for your support team.
Culture
Article How to launch a digital customer experience transformation
Learn what it means to transform the customer experience and why building a customer insights and action engine is so important.
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Article Don’t forget payments in your 2022 customer service strategy
I tried to buy a gift for someone recently from the website of a top London…
Article How to build customer trust: 4 things to start doing today
Customer trust is key to driving loyalty and business success. To earn it, companies must understand and respect their customers and provide relevant, personalised experiences.
Trending
Article How retail banks can create opportunities – when they find their voice
Having to live very differently over the past couple of years has turbo-charged our collective transition…
Article Why CX teams need automated privacy tools
Learn how privacy workflow automation promotes stronger data security and increased efficiency for your CX team.
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Article How to win four years of expected digital growth in just two months
Despite the pandemic, predictions that the money-transfer sector would suffer massively were exaggerated. With far fewer…
Article Shaping the new customer service agenda in 2022
Much of the digital technology at our fingertips today was inconceivable 20 years ago. Some of…
Guides, research, and more
3 ways to deepen trust and build relationships through personalisation
Learn how to get personal with comprehensive customer information and build trust across any and every channel.
Zendesk for Manufacturing: Customer service that powers lifetime customer value
Discover how to connect all of your customer data to create better CX and boost your bottom line.
The Zendesk Employee Experience Trends Report
Our Employee Experience Trends Report explores how companies in 21 countries are harnessing the collective power of their people to get ahead.
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Want to take a deeper dive? We’ve got you covered.
Latest stories Page 2
The advantages of using Facebook for business
Over 160 million businesses use Facebook every month, and according to their reports, the platform had reached 2.8…
How to keep innovating at work
It is an oft-quoted statistic that 90% of startups are doomed to failure. You might conclude…
What is CRO and how you can use it to increase revenue
Did you know that the average bounce rate for most websites falls somewhere between 26% and 70%?…
Hard Skills vs Soft Skills
What are hard skills and soft skills? Hard and soft skills refer to two different sets…
What is the future of marketing automation?
A 2019 survey on the state of marketing automation found that 75% of companies were already using…
Social media strategy—how is it done?
Social media. Everyone uses it, but not everyone does so effectively. Companies with a robust social…
Article Value chain analysis how-to: Definition, examples and guide
Value chain analysis (VCA) allows you to increase your company’s profit margin through a deep-level understanding of its inner workings.
What makes a great digital strategy?
Crafting a digital marketing strategy is essential for business success. You must think about more than…
This is how confidence can help your customer service
Well-trained customer service representatives also elevate a company’s brand and reputation, resulting in positive word of…
Improve customer experience with AI and conversational service
It’s impossible to overstate the importance of customer service. This…
What is a customer service specialist?
A customer service specialist is one of the people a customer will interact with when they…
Building high-performing teams with shared values
It goes without saying that every leader wants to have a high-performing team, but what is…
Article Creative ways to stay connected with remote coworkers (that aren’t a virtual happy hour)
Showing your human side at work can have real benefits, including making us feel more connected and sparking the kind of serendipitous connections that occur naturally in a traditional office setting.
Article How To Create A Positive Work Culture
What is workplace culture? There is more to running a successful business than just turning a…
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Article Six things we’re learning about thriving in a hybrid work environment
Over the past couple of years, the pandemic – and numerous lockdowns – have significantly reshaped…
Article Marketing: how to improve customer acquisition
We are forever being reminded that retaining existing customers is more cost-effective than going out and…
Article Future-proofing your customer experience with asynchronous messaging
In a recent study commissioned by Zendesk, just 39% of customer service agents said they were…
Article Get behind these 5 eCommerce trends in 2022
As online shopping enters a period of hyper-growth and competition for consumers intensifies, getting the customer…
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Article Building a customer-centric service model for IT services and tech firms
When done right, technology can help companies create great customer experiences. This is why 82% of…
Article Multi channel strategy: how many social channels are too many?
Discover how many social channels brands should be using, and which ones are likely to deliver…