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Customer Engagement

Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.


Latest stories

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5 min read

How customer experience is helping payment companies and digital banks to differentiate

As consumers, we are living our lives through technology – and increasingly mobile technology at that.…

Article
6 min read

Google Business Messages: 3 best practices for customer service teams

Meet customers where they are and build stronger connections with them through Google Business Messages.

Article
7 min read

How to use Apple Messages for Business for customer service

Use Apple Messages for Business to connect with customers on the Apple devices and platforms they use every day.

Article
4 min read

Shaping an agile culture

In 2020, just 16 per cent of executives said they were confident that their firm’s drive…

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5 min read

Agile practices (4): Prioritising fast responses with live channels and social messaging

There’s no magic formula for agility. What works for your team (and your customers!), may not…

Article
7 min read

What is forum software and how can it benefit customers?

Before there was social media, there were forums. And now there is social media, there are…

Article
6 min read

Live chat: how can you make it work for your customers?

Live chat customer support is proven to be an effective way to communicate with customers or…

Article
11 min read

B2B customer service: what it is and how to do it right

It’s a common myth that B2B companies aren’t as focused on customer service as their B2C counterparts.

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5 min read

The psychology behind customer engagement with surveys

Survey design psychology is a complex field, looking not only at the way your survey appears…

Article
3 min read

Contact centres vs call centres: what is the difference?

Are you unsure whether to invest in a contact centre or a call centre to help…

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5 min read

Finding the recipe for the new, connected retail experience

To say that 2020 was a challenging year for retail is somewhat of an understatement. But…

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4 min read

Why the digital evolution starts with customer loyalty

It was Deepak Chopra who said, “All great changes are preceded by chaos.” History has taught…

Infographic

Infographic: The Digital Tipping Point

Article
7 min read

Business texting for customer service

Business texting is using channels like SMS and WhatsApp to deliver personalised, convenient and scalable customer service.

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13 min read

The 5 communication styles customer service agents need to know

As a customer service agent, having great customer service communication means everything.

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6 min read

Why customer service matters for fintech startups

Personal finance is so important to consumers that more than one third of Americans check their…

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7 min read

Customer self-service support: why companies need it and how to do it right

To offer superior support, customer service teams need their systems, tools, processes – and most of all – people to work in harmony.

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3 min read

Businesses get the message about fluid customer service

In a world turned on its head by the global pandemic, digital channels are the new…

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5 min read

The year of the digital tipping point - seen from the UK and continental Europe

Our Customer Experience Trends 2021 report demonstrates that two-thirds of European decision makers are saying Covid-19…

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