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Customer Engagement

Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.

Retain your customer base through a recession

During an economic slowdown, you can take specific steps to maintain and even grow your existing customer base. Deepen customer relationships by delivering seamless, personalised CX on all channels.

Latest stories

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How to track and improve your customer loyalty

Businesses need loyal customers. But gaining and maintaining customer loyalty is hard work. Zendesk’s CX Trends…

Client loyaltyCustomer loyaltyCustomer retention

Article
5 min read

How to take airline CX out of a holding pattern

Reach new heights with better customer experiences. Get our top tips and expert advice.

Customer satisfaction

Article
5 min read

Live or virtual: The future of B2B events?

While some may have missed the personal touch of in-person events during lockdown, many also enjoyed…

CommunityCustomer experienceCustomer relationshipsEmployee experienceSales webinarsZendesk

Article
4 min read

How live commerce can break down customer-experience barriers

Learn how live commerce puts the power back in the brand's hands and improves the overall customer experience.

Customer experience

Women in Leadership

At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.

Article
14 min read

8 customer service standards to elevate your business

Customer service is a key differentiator in today’s competitive business landscape. Set customer service standards and regularly refine them to delight your audience and boost brand loyalty.

Customer expectationsCustomer satisfaction

Article
4 min read

How to build a content strategy for your business

Content marketing is an important part of today’s digital strategies. Over 80% of marketing teams use…

Article
6 min read

What are customer touchpoints? Examples and how to identify them

Customer touchpoints shape how consumers view your brand. That’s why mapping the customer touchpoint journey is so important for your business and the customers you serve.

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