Customer Engagement

Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.

What is customer value? Definition, formula, and importance

Customer value is how much a product or service is worth to a customer. Here’s how companies can enhance their value to improve the customer experience and increase satisfaction.

Latest stories

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What is total experience? Definition + strategies for success

A successful total experience strategy helps you keep customers and employees satisfied. Here's how to do it right.

Customer expectations Customer experience Customer feedback Customer loyalty Customer relationships Customer retention Customer satisfaction Customer support Employee experience

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2 min read

AI customer feedback analysis: A complete guide

Learn how to use artificial intelligence to gather, analyse, and understand customer feedback, which can lead to a more effective customer experience.

AI and automation Artificial intelligence

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Customer feedback analysis: Overview, steps, + template

Discover actionable steps and practical tips to improve your customer feedback analysis. Use our free template to make the process easier.

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How to track and improve your customer loyalty

Businesses need loyal customers. But gaining and maintaining customer loyalty is hard work. Zendesk’s CX Trends…

Client loyalty Customer loyalty Customer retention

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.

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4 min read

Retain your customer base through a recession

During an economic slowdown, you can take specific steps to maintain and even grow your existing customer base. Deepen customer relationships by delivering seamless, personalised CX on all channels.