Customer relationships

How AI can help manufacturers revamp their supply chains and be more sustainable

There has been plenty for the manufacturing industry to be concerned about in recent times. The…

Latest stories

How to Calculate Customer Lifetime Value (CLV)
Article | 5 min read

How to Calculate Customer Lifetime Value (CLV)

Calculating your customer lifetime value (CLV) can seem daunting. With so many different formulas and conflicting…

Live or virtual: The future of B2B events?
Article | 5 min read

Live or virtual: The future of B2B events?

While some may have missed the personal touch of in-person events during lockdown, many also enjoyed…

Here's how a customer-centric approach can help traditional retail banks win back customer trust
Article | 4 min read

Here's how a customer-centric approach can help traditional retail banks win back customer trust

While 2020 will certainly go down in history as the year that rocked our economic foundations,…

Bringing empathy to product design
Article | 7 min read

Bringing empathy to product design

There’s never been a better time to understand our customers. We have access to gazillions of…

How to gently remind a potential customer
| 6 min read

How to gently remind a potential customer

Don’t worry if it’s been a while since you’ve heard from a prospective client. A gentle…

Empathy and humanistic design are customer service game changers
Article | 7 min read

Empathy and humanistic design are customer service game changers

Airports are a petri dish for the worst customer service blunders.