Customer relationships
How AI can help manufacturers revamp their supply chains and be more sustainable
There has been plenty for the manufacturing industry to be concerned about in recent times. The…
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Article | 5 min read
How to Calculate Customer Lifetime Value (CLV)
Calculating your customer lifetime value (CLV) can seem daunting. With so many different formulas and conflicting…

Article | 5 min read
Live or virtual: The future of B2B events?
While some may have missed the personal touch of in-person events during lockdown, many also enjoyed…
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Article | 4 min read
Here's how a customer-centric approach can help traditional retail banks win back customer trust
While 2020 will certainly go down in history as the year that rocked our economic foundations,…

Article | 7 min read
Bringing empathy to product design
There’s never been a better time to understand our customers. We have access to gazillions of…

How to gently remind a potential customer
Don’t worry if it’s been a while since you’ve heard from a prospective client. A gentle…

Article | 7 min read
Empathy and humanistic design are customer service game changers
Airports are a petri dish for the worst customer service blunders.