How-to guides

Customer experiences can be complicated, but your customers don’t have to know that. Read our how-to guides for actionable steps and behind-the-scenes tips for building better customer relationships.

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How to improve customer service with these five powerful strategies Article

How to improve customer service with these five powerful strategies

Six powerful strategies on how to improve customer service: identify critical points and implement customer service action plans in your business.

UX for eCommerce: effectively increase sales

UX for eCommerce: effectively increase sales

Learn everything about UX for eCommerce and its benefits. Increase your sales by bringing the user experience to the forefront.

What is a customer service script and how to prepare one in 5 simple steps Article

What is a customer service script and how to prepare one in 5 simple steps

Learn what a customer service script is and take a look at a simple step-by-step guide on how to make one for your company.

Customer service flowchart: find out what it is, what it is for, and how to make one Article

Customer service flowchart: find out what it is, what it is for, and how to make one

Optimise your customer service, standardise the process, improve customer satisfaction. Understand the importance of a customer service flowchart and how to create one.

Adapting to rapid change Guide

Adapting to rapid change

These days, getting customer support right is more important than ever. Smaller firms must go above…

7 best practices for creating a stellar mobile experience

7 best practices for creating a stellar mobile experience

Use these best practices to create a valuable, efficient and convenient mobile experience that will keep your users engaged and loyal

What is customer retention rate? How do you calculate retention rate? Article

What is customer retention rate? How do you calculate retention rate?

While companies should closely monitor their customer retention rate and churn rate, there are other customer retention metrics worth paying attention to.

6 call centre training tips for building an exceptional team of agents Article

6 call centre training tips for building an exceptional team of agents

Here are six call center training tips to ensure your agents can deliver a positive, helpful customer experience

Why good employee experience is the backbone of good customer experience Guide

Why good employee experience is the backbone of good customer experience

Delivering great employee experience gives companies a leg up in executing excellent customer experiences too.

7 ways to build customer loyalty that lasts Article

7 ways to build customer loyalty that lasts

Having strong values and providing great customer service are two of the ways businesses can strengthen bonds with customers and build customer loyalty

Let’s get conversational: 9 ways to transform your CX with messaging Guide

Let’s get conversational: 9 ways to transform your CX with messaging

Messaging apps like Facebook Messenger and WhatsApp have made it easy to connect with anyone, anywhere…

Getting started with Sunshine™ Guide

Getting started with Sunshine™

If you’ve ever called a company with a question, only to be bounced to different departments…

10 ways to handle customer complaints (+ the top customer complaints) Article

10 ways to handle customer complaints (+ the top customer complaints)

How would you deal with a customer complaint? Play your cards right, and today's upset customers may become your most loyal customers tomorrow.

A guide to mobile CRM Guide

A guide to mobile CRM

Your sales team are unlikely to be in front of their computers all day, so they…

How to justify your sales CRM cost Whitepaper

How to justify your sales CRM cost

While you might be convinced that your sales team needs a CRM, others within your organisation…

Optimise your sales CRM to improve customer service Whitepaper

Optimise your sales CRM to improve customer service

In the experience economy, customers expect to have consistency across all interactions with your business. Customer…

How four companies deliver exceptional customer experience at scale Guide

How four companies deliver exceptional customer experience at scale

Delivering exceptional customer experience at scale can be a challenge, but with a modern, easy-to-use CRM…

Go beyond support: Top 5 use cases for an open CRM platform Guide

Go beyond support: Top 5 use cases for an open CRM platform

Customer relationship management (CRM) is about knowing every critical piece of information on your customers. With…

How Zendesk helps HR teams with the employee experience

How Zendesk helps HR teams with the employee experience

Consumers expect service to be seamless and omnichannel. No surprise, given the ubiquity of apps and…

How Zendesk helps HR teams with the employee experience Ebook

How Zendesk helps HR teams with the employee experience

Consumers expect service to be seamless and omnichannel. No surprise, given the ubiquity of apps and…