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How-to guides

Customer experiences can be complicated, but your customers don’t have to know that. Read our how-to guides for actionable steps and behind-the-scenes tips for building better customer relationships.


Latest stories

5 min read

Social media strategy—how is it done?

Social media. Everyone uses it, but not everyone does so effectively. Companies with a robust social…

Article
5 min read

What makes a great digital strategy?

Crafting a digital marketing strategy is essential for business success. You must think about more than…

Article
6 min read

8 ways to adopt and grow a customer service mindset

How do you ensure that your customer service team understands their role and leads the charge when it comes to driving customer satisfaction and loyalty? The answer: help them adopt a customer service mindset.

Article
7 min read

Chatbots vs. conversational AI: What’s the difference?

Chatbots and conversational AI are often used synonymously—but they shouldn’t be. Understand the differences before determining which technology is best for your customer service experience.

Discover AI innovations shaping service at Zendesk AI Summit

Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.

Article
7 min read

Connecting your CX and marketing strategy

There’s more to a brand than its latest advertising campaign and tagline. It’s also how you…

Article
6 min read

How to Keep Customer Data Clean

Your customer data is the key to sales success. It’s how you get in touch with…

Article
9 min read

How to use Facebook Messenger for customer service

Messaging has emerged as one of the most popular support channels. Here’s how (and why) you can use Facebook Messenger for customer service.

Article
5 min read

Styles and methods of conflict management in customer service

Most people try to avoid conflict in their day-to-day lives, but anyone in customer service can…

Article
4 min read

How can technology help provide better customer care?

Customer care is a key part of any business, whatever ‘customer’ means to you. And increasingly…

Article
6 min read

A step-by-step guide to a new CRM integration

Customer relationship management (CRM) integrations can be a time-consuming and costly process if they’re not planned…

Guides and ebooks

Guide to the Zendesk Marketplace

When your agents can deliver a great experience, customers are more likely to do business with you.

Guides and ebooks
4 min read

How To Work Better And Smarter In Customer Service

To ensure your customers are always happy, your service team needs to be happy too. By…

Article
6 min read

How to invest in the right CX technology for the future of your business

Achieving business success has always been a balancing act. On one hand, it’s about understanding how…

Article
7 min read

Customer service philosophy: how to create one and free template

To consistently provide great service, companies need an actionable customer service philosophy. Here’s how to create one that stands out.

Article
6 min read

The customer comes first: A step-by-step guide to implementing a customer centric strategy

The customer isn’t always right, but they should come first in your company. Take a look at some strategies to put the customer at the centre of your actions and learn about Customer Centricity.

5 min read

UX for eCommerce: effectively increase sales

Learn everything about UX for eCommerce and its benefits. Increase your sales by bringing the user experience to the forefront.

Article
5 min read

What is a customer service script and how to prepare one in 5 simple steps

Learn what a customer service script is and take a look at a simple step-by-step guide on how to make one for your company.

Article
6 min read

Customer service flowcharts: Visualise your processes effectively

Optimise your customer service, standardise the process, improve customer satisfaction. Understand the importance of a customer service flowchart and how to create one.

Guides and ebooks
1 min read

Adapting to rapid change

These days, getting customer support right is more important than ever. Smaller firms must go above…

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