Sales strategy

Article | 10 min read

What is the buyer’s journey? Definition, stages, and examples

Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.

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Value chain analysis how-to: Definition, examples and guide
Article | 8 min read

Value chain analysis how-to: Definition, examples and guide

Value chain analysis (VCA) allows you to increase your company’s profit margin through a deep-level understanding of its inner workings.

What makes a great digital strategy?

What makes a great digital strategy?

Crafting a digital marketing strategy is essential for business success. You must think about more than…

How to craft a foolproof go-to-market strategy (+ examples)
Article | 10 min read

How to craft a foolproof go-to-market strategy (+ examples)

With a go-to-market strategy, you can turn your product concepts into tangible goods without chaos or confusion.

How to use sales psychology to increase lead conversion rates
Article | 9 min read

How to use sales psychology to increase lead conversion rates

Sales is a mind game. You can’t expect to convert a lead into a customer if…

How to create a compelling sales value proposition
Article | 6 min read

How to create a compelling sales value proposition

Your sales value proposition is one of the most important tools in your arsenal when it…

SaaS sales 101: a beginner’s guide to selling
Article | 9 min read

SaaS sales 101: a beginner’s guide to selling

The global software as a service (SaaS) market totalled £113 billion in 2020 — more than double what it was in 2015 and nearly 12 times its 2010 size.

12 examples of positioning statements and how to write your own (free template)
Article | 10 min read

12 examples of positioning statements and how to write your own (free template)

Building a great product isn’t enough to stand out in the market.

12 examples of positioning statements and how to write your own (free template)
Article | 10 min read

12 examples of positioning statements and how to write your own (free template)

Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.