How-to guides
Customer experiences can be complicated, but your customers don’t have to know that. Read our how-to guides for actionable steps and behind-the-scenes tips for building better customer relationships.
How to track consumer behaviour (and why you should)
Track consumer behavior and leverage that data to create better, more personalized customer experiences.
Latest stories
What are Zendesk tags?
At Zendesk, we’re all about making your life simpler and better. It’s why our software is…
Zendesk triggers: what you need to know
Staying on top of customer service can be tricky—especially when customers are demanding more. For example,…
WhatsApp chatbot: use this tool to optimise your customer service
Get to grips with everything about the WhatsApp chatbot: how it works, 4 advantages and 3 essential steps to activate and streamline your customer service
How to Calculate Customer Lifetime Value (CLV)
Calculating your customer lifetime value (CLV) can seem daunting. With so many different formulas and conflicting…
9 ways AI can help you communicate better with your customers
From chatbots to intelligent routing systems, AI is transforming how companies communicate with customers. According to…
How to manage multiple teams effectively
As a result of COVID-19, lots of businesses have had to learn how to manage multiple…
Social media strategy—how is it done?
Social media. Everyone uses it, but not everyone does so effectively. Companies with a robust social…
Styles and methods of conflict management in customer service
Most people try to avoid conflict in their day-to-day lives, but anyone in customer service can…