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How-to guides

Customer experiences can be complicated, but your customers don’t have to know that. Read our how-to guides for actionable steps and behind-the-scenes tips for building better customer relationships.


How to track consumer behaviour (and why you should)

Track consumer behavior and leverage that data to create better, more personalized customer experiences.

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5 min read

What are Zendesk tags?

At Zendesk, we’re all about making your life simpler and better. It’s why our software is…

Article
5 min read

Zendesk triggers: what you need to know

Staying on top of customer service can be tricky—especially when customers are demanding more. For example,…

Article
6 min read

WhatsApp chatbot: use this tool to optimise your customer service

Get to grips with everything about the WhatsApp chatbot: how it works, 4 advantages and 3 essential steps to activate and streamline your customer service

Article
5 min read

How to Calculate Customer Lifetime Value (CLV)

Calculating your customer lifetime value (CLV) can seem daunting. With so many different formulas and conflicting…

Article
5 min read

9 ways AI can help you communicate better with your customers

From chatbots to intelligent routing systems, AI is transforming how companies communicate with customers. According to…

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