Customer Engagement
Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.
Latest stories
Article
10 min read
What is customer obsession? How to become customer obsessed
We’ve all heard the stories of companies going above and beyond to provide their customers with…
Article
11 min read
What is omnichannel customer service? Definition, importance and strategy
Take an omnichannel approach to create seamless, reliable customer interactions.
Article
10 min read
Customer reviews: how to get and use them [+ templates]
Most of your customers read reviews before deciding to purchase a product or service. Here’s how to get more customer reviews that convince people to buy.
8 min read
Seven strategies to win back your customers' trust after your brand's reputation has been damaged
Every company experiences a PR crisis. It's what you do afterwards that determines the effect on your business.
Discover AI innovations shaping service at Zendesk AI Summit
Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.
Article
6 min read
How to grow your customer base
Learn the best ways to win new customers and keep the old.
Article
15 min read
How to show customer appreciation (+ customer gift guide)
Businesses often narrowly focus on growth and what it takes to acquire a new customer.
Article
5 min read
Understanding customer engagement platforms
Real connections with customers can improve customer satisfaction, sales, and retention. A customer engagement platform helps businesses manage complex customer relationships.
Article
7 min read
Loyalty programmes: How they work, examples, and tips
Loyalty programmes can encourage customers to continue purchasing from your brand. Learn why that’s important and explore examples you can emulate.
Article
6 min read
4 customer engagement metrics you should be tracking
By monitoring customer engagement metrics, you can understand how your audience is responding to your marketing content—and what could be improved to encourage more engagement
Article
15 min read
What is customer experience? A comprehensive guide
Customer experience (CX) refers to all the interactions between a business and its customers. Learn why it's so essential and how you can improve your CX strategy.
Article
6 min read
How to build customer loyalty in 7 steps
To build customer loyalty, you must dig deeper with AI-driven insights and automation. Read on for strategies to forge people-first customer relationships.
Article
5 min read
How digital customer engagement can boost your business
Learn how a digital customer engagement strategy can help your business create better customer relationships and boost your bottom line
8 min read
Customer retention: How to keep customers happy and reduce churn
Find out how to craft a customer experience that can keep existing customers happy and reduce churn
Article
3 min read
Conversations for better customer relationships
Support, sales and marketing benefit from messaging strategies that boost customer satisfaction, retention and engagement
Whitepaper
1 min read
Meeting the challenges of modern CX in financial services
Building positive, long-term customer relationships has always been important to business success, and the methods for…
Whitepaper
1 min read
Meeting the advanced challenges of modern CX
For large organisations, meeting customer expectations at scale is complicated. And doing so today looks entirely…
Whitepaper
1 min read
Meeting the challenges of CX in modern manufacturing
Years ago, to succeed as a manufacturer, it was sufficient to make high-quality products and price…
Whitepaper
1 min read
Meeting the advanced challenges of modern retail CX
The retail industry is undergoing a massive shift. Customers are demanding top-of-the-range digital and in-store experiences…
Article
13 min read
Customer relationship management: a guide
In this customer-relationship management guide, Zendesk explains how CRM software can help build relationships with customers, boost engagement and lead to better business outcomes.
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