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Customer feedback

Making online reviews work for you: A business’s playbook

When was the last time we visited a new restaurant or brought a product from an…

Latest stories

13 min read

A business's guide to customer reviews

Ninety-five per cent of customers read reviews before making a purchase. Here's how to get good reviews.

16 min read

Customer complaints: definition, examples and resolution tips

Customer complaints aren’t ideal, but they can help improve your business. Here’s how to handle them in an impactful way.

5 min read

3 smart solutions to common customer service challenges

While every business is unique, growing businesses which prioritise customer experience often have a few customer service challenges in common.

3 min read

5 questions to ask customers to improve your customer support

Feedback in business is crucial to growing and improving. It's beneficial to take a closer look at what's working and what isn't. But where do you start?

Women in Leadership

At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.

12 min read

Seven examples of bad customer service (and how to be great instead)

Bad customer service is what happens when a company fails to meet customers' expectations. Get tips for your team to avoid creating poor customer experiences.

10 min read

Are customer surveys effective?

How you can learn from customer surveys – without overwhelming customers with them.

4 min read

Making the most of an NPS survey

What can an NPS survey tell you about your customer experience?

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