Customer Engagement
Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.
Latest stories
Article
12 min read
Customer loyalty: why it matters and how to build it
When it comes to customer loyalty, some brands seem to have a complete hold on their customer base.
Article
10 min read
Customer focus: 6 tips for turning your company into a customer-focused business.
Improving your customer focus starts by deepening your understanding of what customer focus means and building an effective customer focus strategy
Article
15 min read
Customer centricity: How to create a strategy that drives loyalty
Customer centricity is the ability to understand consumers and make business decisions based on their needs. It means putting the customer at the centre of everything you do.
Article
5 min read
3 best practices to cultivate loyalty in customer service
Not long ago, loyalty in customer service was fairly simple, both in meaning and in method.…
Discover AI innovations shaping service at Zendesk AI Summit
Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.
Article
7 min read
5 types of customers and what they need
As a customer support agent, you will interact with a variety of people, each with their…
Article
10 min read
Customer satisfaction surveys (CSAT): 52 questions + templates
Use our customisable survey templates to create customer surveys your audience will want to complete, helping you collect usable, quality customer feedback.
Article
6 min read
Why the right customer service voice matters
What is the right customer service voice, and is it really that important?
Article
What is customer satisfaction? Definition and importance
Customer satisfaction measures how happy your customers are with your products or services. For many businesses, it's the key to success—and the reason some fail.
Guides and ebooks
2 min read
How to provide great Facebook customer service
Scroll to the bottom to download our white paper – ‘Tips for providing great customer service…
Article
7 min read
Small and mighty: Empowered support teams lead to CX success for SMBs
"Champion" small businesses deliver on customer service, agent experience and agility
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