CRM
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Article
11 min read
B2B customer service: what it is and how to do it right
It’s a common myth that B2B companies aren’t as focused on customer service as their B2C counterparts.
Article
10 min read
What is WhatsApp Business? Understanding the difference between WhatsApp and WhatsApp Business
Messaging apps have the highest customer satisfaction rating of any support channel and their usage has skyrocketed.
Article
7 min read
Full-funnel tracking approach for quality lead generation
Keeping track of the sales funnel is an essential part of any sales and marketing strategy.
Article
13 min read
The top 7 sales methodologies and how to choose the right one for your business
“It’s not about having the right opportunities,” author and sales professional Mark Hunter asserts. “It’s about handling the opportunities right.
Article
6 min read
An overview of apps for startups
We know based on our Startups CX Benchmark Report 2020 that fast-growing startups use more apps than their slower-growth counterparts.
Article
9 min read
SaaS sales 101: a beginner’s guide to selling
The global software as a service (SaaS) market totalled £113 billion in 2020 — more than double what it was in 2015 and nearly 12 times its 2010 size.
Article
10 min read
12 examples of positioning statements and how to write your own (free template)
Building a great product isn’t enough to stand out in the market.
Article
14 min read
3 different types of CRM
Learn which CRM--collaborative, operational, or analytical--will help your business build better relationships with your customers
Article
2 min read
Gartner’s 2018 Magic Quadrant for the CRM Customer Engagement Centre
In the global market for customer service software, Zendesk is once again recognised as a leader in the 2018 Gartner Magic Quadrant for the CRM Customer Engagement Centre
Article
1 min read
Gartner Predicts 2017: CRM Customer Service and Support – EMEA
2016 has challenged industry leaders to engage customers across all support channels, but the coming year, 2017, has taken a swift turn towards analytics and artificial intelligence (AI) to deliver better support interactions
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