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10 min read
What is customer value? Definition, formula, and importance
Customer value is how much a product or service is worth to a customer. Here’s how companies can enhance their value to improve the customer experience and increase satisfaction.
Article
What is change management? Definition + 6 key steps
Change management helps guide people through organisational changes to achieve success. Learn what it entails and explore six steps to make it work effectively.
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CRM marketing 101: Definition, benefits, and powerful strategies
Boost sales, customer lifetime value, and retention with CRM marketing, a strategy to personalise and automate campaign management.
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10 min read
What is lead management? Definition and best practices
Discover how to use a robust lead management process to boost your business and move qualified leads down the sales funnel.
Discover AI innovations shaping service at Zendesk AI Summit
Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.
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10 min read
Lead funnel: How to build it, definition, and stages
Use your lead funnel to streamline the customer journey for prospects, leading to higher conversion rates and easier sales.
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Customer enablement: What it is + why you need it
Customer enablement is critical to business success. When you educate and empower your customers, you enhance their experience and improve brand loyalty.
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AI in finance: Top use cases and benefits to know
AI in finance transforms the customer experience to create more engagement and loyalty. This guide explores the benefits of using AI in the finance industry.
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AI in e-commerce: How it’s transforming CX
AI in e-commerce enables companies to build long-term customer loyalty, boost conversions, and streamline operations—when done right. Read our guide to discover how.
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AI in retail: How artificial intelligence is transforming CX
When businesses harness AI in retail, they provide more effective service and boost customer loyalty. Learn how you can use this technology to impress your customers.
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2 min read
WATCH NOW: How to balance digital automation with personal connection, with Zendesk + XTRAFIT
“Behind the AI there is always a customer who is a person,” is a statement all…
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What is total experience? Definition + strategies for success
A successful total experience strategy helps you keep customers and employees satisfied. Here's how to do it right.
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AI in healthcare: Top use cases and benefits
AI in healthcare applies intelligent technology to improve patient service, increase efficiency, and lower costs. Learn about the top use cases, benefits, and more.
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AI in fintech: How AI is shaping customer experience
AI is transforming the fintech customer experience, making it more efficient, personalised, and engaging.
Article
5 min read
Zendesk Women in Leadership: How to overcome imposter syndrome
“I actually feel it right now… Why does anyone want to listen to me talk?” The…
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2 min read
Employee communication guide: 5 tips to improve it
Effective employee communication is vital to increase productivity, improve employee service, and ensure security—especially in a hybrid world. Read our blog to learn how to enhance it.
Article
3 min read
63 employee engagement ideas to boost morale and retention
These 63 employee engagement ideas can help you boost morale, retention, and productivity. Start improving engagement today with our guide.
Article
2 min read
AI customer feedback analysis: A complete guide
Learn how to use artificial intelligence to gather, analyse, and understand customer feedback, which can lead to a more effective customer experience.
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AI in HR: Top use cases and benefits
AI in HR is helping make employee service more efficient and personalised throughout the entire employee lifecycle. Discover more in this full guide.
Article
5 min read
The next frontier in AI: Zendesk’s complete service solution
Successful adoption of AI will create the biggest chasm between companies that become the disruptors vs.…
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