Infographic: Business gets conversational

COVID-19 has completely changed consumer behaviour, as messaging has become the new way for consumers to communicate with companies. Consumers reached out in mass to companies through the very same channels they use to communicate with their friends and family such as WhatsApp and Facebook Messenger. With support that’s fast, convenient and secure, it’s no surprise that messaging has become a go-to for most consumers across Europe. Now, businesses need to engage over the channels that matter the most to their customers. In our infographic, we take a look at the fascinating growth of messaging channels across Europe, country specific research and data and its importance for businesses in 2021.

By Lilia Krauser, Junior Writer

Published June 16, 2021
Last updated November 3, 2021