Skip to main content


Infographic: Business gets conversational

COVID-19 has completely changed consumer behaviour, as messaging has become the new way for consumers to communicate with companies. Consumers reached out in mass to companies through the very same channels they use to communicate with their friends and family such as WhatsApp and Facebook Messenger. With support that’s fast, convenient and secure, it’s no surprise that messaging has become a go-to for most consumers across Europe. Now, businesses need to engage over the channels that matter the most to their customers. In our infographic, we take a look at the fascinating growth of messaging channels across Europe, country specific research and data and its importance for businesses in 2021.

By Lilia Krauser, Junior Writer

Last updated November 3, 2021

Related stories

6 min read

WhatsApp chatbot: use this tool to optimise your customer service

Get to grips with everything about the WhatsApp chatbot: how it works, 4 advantages and 3 essential steps to activate and streamline your customer service

2 min read

Engage, deflect or convert? How Proactive Messages drive better conversational experiences

Proactive Messages help deflect tickets, convert leads and create better conversational experiences for customers.

6 min read

How to create seamless conversational customer experiences

Deliver better experiences—and boost customer loyalty and revenue in the process—by using bots in tandem with live agents.


The age of Conversational CRM is here

The entire relationship lives in the conversation. Meet the new channels, technologies, and methods of staying on top of the customer relationship.