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White Paper


Futurum report: how investing in the right digital solution improves CX

Futurum Research reveals why leading brands are investing in new technology and how the Zendesk platform sets itself apart from other enterprise solutions.

Latest stories

1 min read

The ROI of CX transformation

This report from Forrester gives CX and IT leaders the tools they need to calculate the benefits, costs and ROI of an enterprise-wide CX transformation.

Customer service gets conversational

A lot changed in 2020 – including customer behaviour. Not only did they reach out to…

Four ways to stay ahead of the retail paradigm shifts

The retail industry is no stranger to disruption, but consumer preferences and shopping patterns have never shifted as quickly as they have in 2020.

Women in Leadership

At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.

1 min read

Gartner’s predictions for 2021: CRM customer service and support

As your approach to customer service matures, the complexity of your customers’ issues increases.

1 min read

2020 state of SMB sales

In this white paper, we take a look at what has changed for SMB sales teams in recent years, the main issues facing SMB sales teams, and the role of technology in small and medium-sized companies

2 min read

Gartner’s 2020 Magic Quadrant for the CRM Customer Engagement Centre

Zendesk is named as a leader in the 2020 Gartner Magic Quadrant for the CRM Customer…

1 min read

Gartner: Improve Employee Experience to Drive Improvements in Customer Experience

Industry leaders need to recognise exactly what kind of impact employees are having on a customer’s experience and take direct steps to ensure that the employee experience is up to par.

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