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Service

When you focus on customer service and the customer experience, you can boost the health of your business. Happier customers mean a better bottom line.


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6 min read

Multi channel strategy: how many social channels are too many?

Discover how many social channels brands should be using, and which ones are likely to deliver…

Article
6 min read

The 12 essential customer service skills for every employee

Everyone in an organisation needs to know what it takes to keep customers happy. According to…

Article
6 min read

What are customer touchpoints? Examples and how to identify them

Customer touchpoints shape how consumers view your brand. That’s why mapping the customer touchpoint journey is so important for your business and the customers you serve.

8 min read

Social media tools that can improve your customer service strategy

While you’re likely already using social media as part of your marketing strategy, you might not…

Discover AI innovations shaping service at Zendesk AI Summit

Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.

Article
7 min read

Using case swarming to resolve customer issues

With customers demanding more from businesses in terms of customer service and accessibility, it’s never been…

Article
7 min read

What is user adoption and how to achieve it

When your organisation decides to implement a new product, software or tool for employees or customers…

Article
6 min read

New customer challenges in a post-pandemic world

Depending on which side of the coin you’re on, you might think that change can be…

Article
6 min read

How to use customer service to promote business growth

When it comes to growing a business, it’s not all about expansion and profit margins. Customer…

Article
3 min read

Agile retailers reimagine customer service

Inditex, the world’s biggest fashion group and owner of Zara, has announced in 2020 it will…

Article
11 min read

B2B customer service: what it is and how to do it right

It’s a common myth that B2B companies aren’t as focused on customer service as their B2C counterparts.

Article
6 min read

What is good customer care in 2021?

Customer care is a core function of any business – but what does good customer service…

Article
5 min read

Why is customer retention important?

Many businesses measure success by new customer acquisition or increasing their customer base: the bigger the…

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4 min read

How can technology help provide better customer care?

Customer care is a key part of any business, whatever ‘customer’ means to you. And increasingly…

Article
5 min read

What is contact management? Benefits + features

Contact management is essential for maintaining strong customer relationships. Learn how to organise, track, and optimise your contact information to enhance your business operations.

Article
5 min read

The psychology behind customer engagement with surveys

Survey design psychology is a complex field, looking not only at the way your survey appears…

Article
4 min read

How to ensure effective online customer service

In the traditional sense, customer service has always meant being patient, polite and as helpful as…

Article
4 min read

Should you offer customer assistance alongside customer service?

First of all, you might be wondering what exactly is the difference between customer assistance and…

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