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What are your most important customer service objectives?

The objective of customer service is to answer customer questions, resolve support issues, improve credibility and nurture relationships.

By Andrew Gori, Sr Director, content marketing

Last updated May 29, 2021

To provide insight into key customer service objectives, we spoke to some experts in the field. Read on to learn all about customer service objectives.

What are common customer service objectives?

The objective of customer service is typically to interact with customers in order to answer questions, resolve support issues, improve credibility and nurture relationships. Most, if not all, companies understand the need for providing customer service, particularly when it comes to the goal of improving customer retention and increasing the company’s sales by boosting its reputation and maintaining customer loyalty.

Customer service CV objectives

A strong customer service CV objective should reflect your skills and experiences in contributing to the goals and objectives that customer service attempts to achieve, and how that can affect the larger company mission. This may include your desire or ability to resolve customer complaints, improve customer satisfaction or deliver on customer expectations.

Key customer service objectives, according to three experts

Mina Aiken, customer experience at Taylor Stitch

Mina Aiken Loyalty is something we strive to achieve with each and every customer we meet. To us, that involves demonstrating empathy, transparency, and above all, consistency. We know that first impressions matter a great deal.

We also know that as a newer, younger brand, customers may be wary of our credibility. It usually takes a few consistently excellent experiences for a customer to feel connected and loyal to the brand. That great experience starts from the very first touchpoint, whether it be web, email, brick and mortar or Instagram, and is carried all the way through to when they’re actually wearing our product. That’s why, every time we set out to do something, we ask ourselves, "Will our customer enjoy this?"

Matt Searle, support operations at VendHQ

Matt SearleThe most important objectives for customer service are to be timely and helpful. One without the other doesn’t cut it. A 3-minute response time is no good if it contains nothing of value for the customer.

Similarly, an exhaustive and detailed response, complete with bullet-points and annotated screenshots, isn’t much help if it takes four days to arrive. There are plenty of studies out there that will tell you that your first response time is the most important metric on a ticket – while it’s good to keep track, don’t be blinded by it. We learned the hard way that too great a focus on the first response will cause a delay on every subsequent reply to your customers.

Phil Holcombe, customer service at Nexmo

Phil HolcombeThe most important customer service objective? No problem. Really. As customers demand rapid service, we set response and resolution time objectives. More importantly, satisfaction surveys allow us to measure customer perception of the quality of our support.

However, as many customers prefer to resolve issues themselves, we measure how many queries are resolved through our docs and knowledge base. But our most important goal is to remove any potential causes of dissatisfaction; to help the company better understand the customer experience, to produce ever-better products and services, so customers encounter ever-fewer problems.

So, if you’re in customer service and looking to refresh your CV objective, consider the impact you can make on the goals and objectives of customer service. To keep your objective statement brief, focus on one to three things you can bring to the table to help foster a great customer experience-whether that’s your ability to work with different types of customers, past experiences of working in customer service or customer relationship building skills.

Looking for more inspiration for customer service objectives? A good place to start is with the trends that build customer loyalty and a strong customer experience strategy. Read our Customer Experience Trends Report, 2020.

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