Client loyalty

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How to track and improve your customer loyalty

Businesses need loyal customers. But gaining and maintaining customer loyalty is hard work. Zendesk’s CX Trends…

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7 min read

Customer service philosophy: how to create one and free template

To consistently provide great service, companies need an actionable customer service philosophy. Here’s how to create one that stands out.

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13 min read

4 types of communication styles in the workplace: What’s yours?

Everyone has a unique way of giving and receiving information. Identify patterns to collaborate more effectively by learning the four communication styles.

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.

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7 min read

Customer self-service support: why companies need it and how to do it right

To offer superior support, customer service teams need their systems, tools, processes – and most of all – people to work in harmony.

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7 min read

Loyalty programmes: How they work, examples, and tips

Loyalty programmes can encourage customers to continue purchasing from your brand. Learn why that’s important and explore examples you can emulate.

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12 min read

Customer loyalty: why it matters and how to build it

When it comes to customer loyalty, some brands seem to have a complete hold on their customer base.

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15 min read

Customer centricity: How to create a strategy that drives loyalty

Customer centricity is the ability to understand consumers and make business decisions based on their needs. It means putting the customer at the centre of everything you do.