Customer loyalty
What is total experience? Definition + strategies for success
A successful total experience strategy helps you keep customers and employees satisfied. Here's how to do it right.
Latest stories
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4 min read
WATCH NOW: How to keep customers satisfied during periods of hypergrowth
While hypergrowth may be a problem every entrepreneur dreams of, keeping customers satisfied while a new…
Article
5 min read
Zendesk customer journey map - understand your customers
Customer experience is more important now than ever before. Today, a staggering 80 per cent of…
Article
5 min read
How can customer service training help during an economic downturn ?
With 74 per cent of business leaders saying that customer service has become even more important…
Article
5 min read
How to Calculate Customer Lifetime Value (CLV)
Calculating your customer lifetime value (CLV) can seem daunting. With so many different formulas and conflicting…
Join 2,000 service leaders at Zendesk Relate 2026
Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.
Article
How to track and improve your customer loyalty
Businesses need loyal customers. But gaining and maintaining customer loyalty is hard work. Zendesk’s CX Trends…
Article
6 min read
How European retailers can ride out the economic storm
With winter just around the corner, most consumers in Europe are putting away their summer clothes,…
Article
6 min read
8 ways to adopt and grow a customer service mindset
How do you ensure that your customer service team understands their role and leads the charge when it comes to driving customer satisfaction and loyalty? The answer: help them adopt a customer service mindset.
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