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Article
1 min read

Supporting Ukraine

Zendesk stands for peace. We will continue to find ways to provide relief for those impacted by the war.

Article
7 min read

What is customer experience optimisation? (+3 actionable tips)

The tech landscape and consumer expectations are ever-changing, which means you’re never truly “finished” with customer experience optimisation. But a few tactics can help boost your efforts.

Article
5 min read

How to launch a digital customer experience transformation

Learn what it means to transform the customer experience and why building a customer insights and action engine is so important.

Article
3 min read

What is an agent touch?

Whether it’s to inform your sales or marketing teams, it’s likely that you’ve done lots of…

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.

Guides and ebooks
6 min read

When do Zendesk automations run?

Automations are a tool within the Zendesk platform that can be used to change ticket properties…

Article
10 min read

Closing the gender gap in customer service leadership roles

Since last International Women’s Day, women have made significant achievements in leadership representation in the workplace.…

Article
4 min read

Don’t forget payments in your 2023 customer service strategy

I tried to buy a gift for someone recently from the website of a top London…

Article
18 min read

What is a go-to-market (GTM) strategy? How to build one in 11 steps

Learn how to use a go-to-market strategy to turn your product concepts into tangible offerings—without chaos or confusion.

Article
4 min read

How CX will evolve in 2023 and beyond

We couldn’t possibly have predicted the changes that have taken place over the past couple of…

Article
9 min read

How to build customer trust: 4 things to start doing today

Customer trust is key to driving loyalty and business success. To earn it, companies must understand and respect their customers and provide relevant, personalised experiences.

Article
7 min read

Customer success vs. customer experience: what’s the difference?

Customer success vs. customer experience – what differentiates the two? Find out how they’re different and how they work together to improve the customer journey.

Article
4 min read

Shaping the new customer service agenda in 2023

Much of the digital technology at our fingertips today was inconceivable 20 years ago. Some of…

Article
5 min read

8 signs of poor customer service and how to avoid them

Quality customer service is important for every business. It keeps customers happy with your product or…

Article
6 min read

8 ways to adopt and grow a customer service mindset

How do you ensure that your customer service team understands their role and leads the charge when it comes to driving customer satisfaction and loyalty? The answer: help them adopt a customer service mindset.

Article
5 min read

New year, new integrations

New year, new Zendesk app integrations. Learn all about how these new integrations can ease workloads for your sales and support teams.

Article
4 min read

How to build a content strategy for your business

Content marketing is an important part of today’s digital strategies. Over 80% of marketing teams use…

Article
8 min read

Here's why you should be investing more in customer service

According to our research, standout customer service can change anyone's mind—even your most upset customers.

Article
6 min read

Dealing with abusive customers: 3 ways to have your team’s back

Learn how to tactfully handle abusive customers and help your team deal with conflict.

Article
6 min read

Understanding customer lifecycle management

Businesses need to prioritise customer lifecycle management to both attract customers and retain them. Here’s how to get started with your own client lifecycle management programme.