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Guides and ebooks
6 min read

When do Zendesk automations run?

Automations are a tool within the Zendesk platform that can be used to change ticket properties…

Article
10 min read

Closing the gender gap in customer service leadership roles

Since last International Women’s Day, women have made significant achievements in leadership representation in the workplace.…

Article
4 min read

Don’t forget payments in your 2023 customer service strategy

I tried to buy a gift for someone recently from the website of a top London…

Article
10 min read

How to craft a foolproof go-to-market strategy (+ examples)

With a go-to-market strategy, you can turn your product concepts into tangible goods without chaos or confusion.

Discover AI innovations shaping service at Zendesk AI Summit

Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.

Article
4 min read

How CX will evolve in 2023 and beyond

We couldn’t possibly have predicted the changes that have taken place over the past couple of…

Article
9 min read

How to build customer trust: 4 things to start doing today

Customer trust is key to driving loyalty and business success. To earn it, companies must understand and respect their customers and provide relevant, personalised experiences.

Article
7 min read

Customer success vs. customer experience: what’s the difference?

Customer success vs. customer experience – what differentiates the two? Find out how they’re different and how they work together to improve the customer journey.

Article
4 min read

Shaping the new customer service agenda in 2023

Much of the digital technology at our fingertips today was inconceivable 20 years ago. Some of…

Article
5 min read

8 signs of poor customer service and how to avoid them

Quality customer service is important for every business. It keeps customers happy with your product or…

Article
6 min read

8 ways to adopt and grow a customer service mindset

How do you ensure that your customer service team understands their role and leads the charge when it comes to driving customer satisfaction and loyalty? The answer: help them adopt a customer service mindset.

Article
5 min read

New year, new integrations

New year, new Zendesk app integrations. Learn all about how these new integrations can ease workloads for your sales and support teams.

Article
4 min read

How to build a content strategy for your business

Content marketing is an important part of today’s digital strategies. Over 80% of marketing teams use…

Article
8 min read

Here's why you should be investing more in customer service

According to our research, standout customer service can change anyone's mind—even your most upset customers.

Article
6 min read

Dealing with abusive customers: 3 ways to have your team’s back

Learn how to tactfully handle abusive customers and help your team deal with conflict.

Article
6 min read

Understanding customer lifecycle management

Businesses need to prioritise customer lifecycle management to both attract customers and retain them. Here’s how to get started with your own client lifecycle management programme.

Article
10 min read

What the customer-first approach means + 9 strategic steps

Putting your customers at the centre of your organisational decision-making process can directly translate to long-term relationships and business success.

Article
6 min read

Using TikTok as an enterprise business

You might be an avid user of TikTok already, or perhaps your son, daughter, niece, or…

Article
4 min read

Is customer service the new marketing?

Consumer trust in traditional marketing and advertising isn’t what it used to be. According to a…

Article
5 min read

8 behaviours of a cohesive team

A cohesive team is at the core of any successful business. A cohesive team can be…