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Why messaging is set to be the 2020 customer channel for business

Many businesses are settling into a new reality – finding ways to work from home while…

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How to calculate customer churn rate

When evaluated alongside a company’s other key metrics, a company’s churn rate is a powerful way to assess what a business is doing well, and where it needs to improve

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4 customer engagement metrics you should be tracking

By monitoring customer engagement metrics, you can understand how your audience is responding to your marketing content—and what could be improved to encourage more engagement

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What is customer experience? A comprehensive guide

Customer experience (CX) refers to all the interactions between a business and its customers. Learn why it's so essential and how you can improve your CX strategy.

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.

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How to build customer loyalty in 7 steps

To build customer loyalty, you must dig deeper with AI-driven insights and automation. Read on for strategies to forge people-first customer relationships.

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What is the CRM process?

The CRM tool itself is what provides the data and functionality required by your team to execute this strategy – and ultimately to turn leads into customers.

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11 email etiquette tips for better customer emails

Make sure your message is well-received by your customers with these tips

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How to: Deliver premium customer experiences with automation all around the globe

Consumers’ expectations have been rising in the past two decades and even more recently, as eCommerce…

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How digital customer engagement can boost your business

Learn how a digital customer engagement strategy can help your business create better customer relationships and boost your bottom line

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Customer retention: How to keep customers happy and reduce churn

Find out how to craft a customer experience that can keep existing customers happy and reduce churn

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Show big support for small businesses

Since the enforcement of social distancing and shop closures, turnover in small business stores has plummeted to record low levels. To show our support, we are sharing some examples of our small business heroes offering unique products and services in this changing environment.

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Conversations for better customer relationships

Support, sales and marketing benefit from messaging strategies that boost customer satisfaction, retention and engagement

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How to track consumer behaviour (and why you should)

Track consumer behavior and leverage that data to create better, more personalized customer experiences.

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Three ways in which retailers can prepare for the road ahead

‘People used to go to the mall for fun? That’s weird.’ This was from my daughter,…

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What is a CRM database? The ultimate guide

Understanding how to create a CRM database shouldn’t be a mystery. In this post, we break down the benefits of a CRM database and what kind of data it should store.

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Fast-track lead generation with Sell + Reach

Sales reps can spend hours scouring channels like LinkedIn for potential leads to add to their pipeline. Even then, there’s no guarantee they’ll find the right contact information for the leads they do generate

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Boost agent productivity and customer happiness with a complete view of the customer

Customers have high expectations for the speed and quality of their support, and a poorly managed omni-channel environment isn’t just frustrating for agents, it’s ultimately frustrating for customers as well.

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How to choose a CRM system: A step-by-step guide

A CRM can boost sales productivity and drive revenue—but only if you choose the right solution. Read our article to learn how.

Guides and ebooks
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Let’s get conversational: 9 ways to transform your CX with messaging

Messaging apps like Facebook Messenger and WhatsApp have made it easy to connect with anyone, anywhere…