Article
6 min read

8 ways to adopt and grow a customer service mindset

How do you ensure that your customer service team understands their role and leads the charge when it comes to driving customer satisfaction and loyalty? The answer: help them adopt a customer service mindset.

Article
5 min read

New year, new integrations

New year, new Zendesk app integrations. Learn all about how these new integrations can ease workloads for your sales and support teams.

Article
4 min read

How to build a content strategy for your business

Content marketing is an important part of today’s digital strategies. Over 80% of marketing teams use…

Article
8 min read

Here's why you should be investing more in customer service

According to our research, standout customer service can change anyone's mind—even your most upset customers.

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.

Article
6 min read

Dealing with abusive customers: 3 ways to have your team’s back

Learn how to tactfully handle abusive customers and help your team deal with conflict.

Article
6 min read

Understanding customer lifecycle management

Businesses need to prioritise customer lifecycle management to both attract customers and retain them. Here’s how to get started with your own client lifecycle management programme.

Article
10 min read

What the customer-first approach means + 9 strategic steps

Putting your customers at the centre of your organisational decision-making process can directly translate to long-term relationships and business success.

Article
6 min read

Using TikTok as an enterprise business

You might be an avid user of TikTok already, or perhaps your son, daughter, niece, or…

6 min read

5 ways customer support affects the bottom line

Good customer support is no longer just about resolving post-sales customer complaints or answering technical questions.…

Article
4 min read

Is customer service the new marketing?

Consumer trust in traditional marketing and advertising isn’t what it used to be. According to a…

Article
5 min read

8 behaviours of a cohesive team

A cohesive team is at the core of any successful business. A cohesive team can be…

Article
6 min read

How to use app integration effectively

Applications always grow out of a need, whether that’s a very specific tool that does a…

Article
5 min read

3 ways healthtech startups are improving the patient experience

VC funding for healthtech startups is at an all-time high. Here's how industry leaders are rethinking the healthcare experience, from app visits to doctor visits.

Article
3 min read

What is a ticketing system? (+3 ways companies use them)

Want to avoid getting overwhelmed by support tickets? Use ticketing systems to manage the influx and provide your customers with timely responses.

Article
10 min read

Keep companies competitive with a data-driven sales approach

If you’re not tracking sales analytics, you are falling behind. Learn why sales analytics are crucial and how a CRM can change your trajectory.

Article
19 min read

Sales prospecting 101: A beginner’s guide

A strong sales prospecting strategy is key to growing your audience and your bottom line.

Article
7 min read

Chatbots vs. conversational AI: What’s the difference?

Chatbots and conversational AI are often used synonymously—but they shouldn’t be. Understand the differences before determining which technology is best for your customer service experience.

Article
9 min read

How to use sales psychology to increase lead conversion rates

Sales is a mind game. You can’t expect to convert a lead into a customer if…

Article
4 min read

2023: The year of customer service-led growth

While leaders navigate a constantly changing reality, they must keep thinking about how to drive their…