Sales

Article
10 min read

10 sales performance metrics you should track every week, month and quarter

With today’s modern technology, you can track pretty much anything about your sales performance. But just gathering data isn’t enough.

Article
7 min read

Full-funnel tracking approach for quality lead generation

Keeping track of the sales funnel is an essential part of any sales and marketing strategy.

Article
13 min read

Sales process fundamentals: a guide to consistently closing deals in a changing world

If you have a clearly defined sales process in place, your company can earn 28% more revenue than competitors who don’t have one.

Article
13 min read

The top 7 sales methodologies and how to choose the right one for your business

“It’s not about having the right opportunities,” author and sales professional Mark Hunter asserts. “It’s about handling the opportunities right.

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Article

The five steps in the sales process that turn prospects into customers

When you set off on a road trip, you have a vehicle and a map. On…

Article
9 min read

SaaS sales 101: a beginner’s guide to selling

The global software as a service (SaaS) market totalled £113 billion in 2020 — more than double what it was in 2015 and nearly 12 times its 2010 size.

Article

What is a positioning statement? Examples, template + tips

A good positioning statement shapes the customer experience you want to deliver and guides the teams who make it happen. Here’s how to write one.

Article
6 min read

6 top personality traits of a successful salesperson

You want to hire a new salesperson for your team. Multiple interviews go by and the candidates start to blend together.

Article
10 min read

How SPIN selling works (and 34 questions you can use to close more deals)

Most salespeople have heard of the SPIN selling methodology – but not everyone knows how to execute it. Here's what you need to know about it.

Article
8 min read

Beginner's guide to the sales process for start-ups

For start-up founders and sales teams, here is a crash course on the sales process, including key definitions, techniques and best practices.

Article
7 min read

The ultimate guide to a successful discovery call

A discovery call is your first chance to wow your prospects. Leave a strong first impression by prepping for this initial phone conversation.

Article
5 min read

Forget the pitch: 9 sales questions to close the deal

You need to know your prospect before you pitch to them. Here are the sales questions you need to ask to get them talking.

Article
13 min read

12 smart sales goals for your team

Set up the right sales goals, and you’ll be set to provide customers with a thoughtful and personal buying experience.

Guides and ebooks
1 min read

The ultimate guide to sales email automation

With this ebook, you’ll learn how to use an email automation tool to build a sales outreach process that saves time, keeps your messaging consistent, and connects you with leads the moment they’re ready to buy

1 min read

2020 state of SMB sales

In this white paper, we take a look at what has changed for SMB sales teams in recent years, the main issues facing SMB sales teams, and the role of technology in small and medium-sized companies

Article
7 min read

What is the CRM process?

The CRM tool itself is what provides the data and functionality required by your team to execute this strategy – and ultimately to turn leads into customers.

Article
15 min read

What is a CRM database? The ultimate guide

Understanding how to create a CRM database shouldn’t be a mystery. In this post, we break down the benefits of a CRM database and what kind of data it should store.

Article
3 min read

Fast-track lead generation with Sell + Reach

Sales reps can spend hours scouring channels like LinkedIn for potential leads to add to their pipeline. Even then, there’s no guarantee they’ll find the right contact information for the leads they do generate

Article
11 min read

4 types of CRM and how to choose the right one

There are four types of CRM systems—operational, analytical, collaborative, and strategic—designed to support sales teams that can drive better customer experiences.