Customer satisfaction
What is CSAT? (+ how to measure it)
Customer satisfaction score is one of the most-used metrics for measuring customer loyalty. Here’s how CSAT can help you meet consumer expectations and elevate your business.
Latest stories
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25 free and customisable feedback form templates 2025
Feedback forms help you collect opinions from customers, stakeholders, and employees. Download our free templates and collect feedback today.
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What is total experience? Definition + strategies for success
A successful total experience strategy helps you keep customers and employees satisfied. Here's how to do it right.
Video
4 min read
WATCH NOW: How to keep customers satisfied during periods of hypergrowth
While hypergrowth may be a problem every entrepreneur dreams of, keeping customers satisfied while a new…
Article
9 min read
5 digital banking customer experience trends to consider for 2025
Banks that consistently optimise the customer experience grow faster. Here are trends and best practices to help guide your CX strategy – and drive customer relationships that last.
Discover AI innovations shaping service at Zendesk AI Summit
Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.
Article
5 min read
How to take airline CX out of a holding pattern
Reach new heights with better customer experiences. Get our top tips and expert advice.
Article
6 min read
Making online reviews work for you: A business’s playbook
When was the last time we visited a new restaurant or brought a product from an…
Article
14 min read
8 customer service standards to elevate your business
Customer service is a key differentiator in today’s competitive business landscape. Set customer service standards and regularly refine them to delight your audience and boost brand loyalty.
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