The state of CX maturity among SMBs in Europe and the UK

As the competition intensifies in a post-pandemic economy, developing a small or medium business is not without its challenges. Smaller businesses must be able to stand out from their competition, but they must also meet their customers’ expectations, which are becoming increasingly tough to meet as customers want innovative and exceptional experiences. Offering an exceptional customer service has become indispensable for SMB's to satisfy customers, to acquire a higher market share and achieve revenue growth, according to the most recent ESG report on ‘The State of CX Maturity 2021’.

By Lilia Krauser, Communications Specialist

Last updated November 24, 2021