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How-to guides

Customer experiences can be complicated, but your customers don’t have to know that. Read our how-to guides for actionable steps and behind-the-scenes tips for building better customer relationships.


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Article
12 min read

Escalation management: Best practices + how to manage it

Escalation management can help organisations solve customer issues quickly and efficiently. Learn how you can bring it to your organisation.

Article
15 min read

90 inspirational customer service quotes to motivate teams

Use these customer service quotes to inspire your teams to deliver exceptional CX—no matter what comes their way.

Article
2 min read

Employee communication guide: 5 tips to improve it

Effective employee communication is vital to increase productivity, improve employee service, and ensure security—especially in a hybrid world. Read our blog to learn how to enhance it.

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3 min read

63 employee engagement ideas to boost morale and retention

These 63 employee engagement ideas can help you boost morale, retention, and productivity. Start improving engagement today with our guide.

Discover AI innovations shaping service at Zendesk AI Summit

Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.

Article
14 min read

Customer service ROI: How to measure and improve it

Customer service ROI is the total impact of investments in improving support quality and efficiency. Learn how to calculate and improve ROI in this guide.

Article
1 min read

Workforce planning template: 7 examples and tips

Without a comprehensive checklist, even the best strategy can fail. Check out our 7 workforce planning templates to nail your organisational strategy.

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1 min read

11 ways to use AI for a better employee experience

AI can improve the employee experience by enhancing employee skills, eliminating repetitive tasks and more. Our AI for employee experience guide explains how.

Article
5 min read

7 ways CX leaders can close the AI trust gap with customers

Customers already believe in the power of AI to improve their experiences. Here’s how companies can honour those expectations.

Article
5 min read

What are Zendesk tags?

At Zendesk, we’re all about making your life simpler and better. It’s why our software is…

Article
5 min read

Zendesk triggers: what you need to know

Staying on top of customer service can be tricky—especially when customers are demanding more. For example,…

Article
11 min read

Deep learning vs. machine learning: what’s the difference?

Here’s the easiest takeaway for understanding the difference between deep learning and machine learning: all deep learning is machine learning, but not all machine learning is deep learning.

Article
2 min read

Community tip: how to set a reminder on a ticket

It’s great to be able to put a ticket on hold but I’m sure you’ve suffered…

Article
6 min read

WhatsApp chatbot: use this tool to optimise your customer service

Get to grips with everything about the WhatsApp chatbot: how it works, 4 advantages and 3 essential steps to activate and streamline your customer service

Article
5 min read

How to Calculate Customer Lifetime Value (CLV)

Calculating your customer lifetime value (CLV) can seem daunting. With so many different formulas and conflicting…

Article
5 min read

9 ways AI can help you communicate better with your customers

From chatbots to intelligent routing systems, AI is transforming how companies communicate with customers. According to…

Article
6 min read

How to scale a multilingual support team with AI

Discover how multilingual automation drives more personalised customer experiences and helps businesses scale efficiently.

Article
2 min read

How software and cloud services companies can scale CX with self-service and intelligent triage

See how top performers in the software and cloud services industry are using self-service and intelligent routing to scale their CX without sacrificing profitability.

Article
6 min read

How to evaluate chatbot performance

How can chatbots be used?  With more than two billion people regularly buying items online across the…

7 min read

How to manage multiple teams effectively

As a result of COVID-19, lots of businesses have had to learn how to manage multiple…

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