How-to guides
Customer experiences can be complicated, but your customers don’t have to know that. Read our how-to guides for actionable steps and behind-the-scenes tips for building better customer relationships.
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16 ways to use AI for restaurants to cook up business success
AI in restaurants is transforming the food industry through smarter service and more streamlined operations. Explore the benefits and possibilities in our guide.
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10 min read
Customer perception: Definition, importance + how to improve it
Customer perception is customers' opinions, feelings, and beliefs about your brand. Here's how to build, improve, and influence it.
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20 min read
How to build a customer referral programme in 2026 (+ templates)
Customer referral programmes can help expand your audience and generate ongoing revenue. Learn how to build one and leverage our free templates today.
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12 min read
Escalation management: Best practices + how to manage it
Escalation management can help organisations solve customer issues quickly and efficiently. Learn how you can bring it to your organisation.
Join 2,000 service leaders at Zendesk Relate 2026
Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.
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15 min read
90 inspirational customer service quotes to motivate teams
Use these customer service quotes to inspire your teams to deliver exceptional CX—no matter what comes their way.
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2 min read
Employee communication guide: 5 tips to improve it
Effective employee communication is vital to increase productivity, improve employee service, and ensure security—especially in a hybrid world. Read our blog to learn how to enhance it.
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3 min read
63 employee engagement ideas to boost morale and retention
These 63 employee engagement ideas can help you boost morale, retention, and productivity. Start improving engagement today with our guide.
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14 min read
Customer service ROI: How to measure and improve it
Customer service ROI is the total impact of investments in improving support quality and efficiency. Learn how to calculate and improve ROI in this guide.
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1 min read
Workforce planning template: 7 examples and tips
Without a comprehensive checklist, even the best strategy can fail. Check out our 7 workforce planning templates to nail your organisational strategy.
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1 min read
11 ways to use AI for a better employee experience
AI can improve the employee experience by enhancing employee skills, eliminating repetitive tasks and more. Our AI for employee experience guide explains how.
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5 min read
7 ways CX leaders can close the AI trust gap with customers
Customers already believe in the power of AI to improve their experiences. Here’s how companies can honour those expectations.
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5 min read
What are Zendesk tags?
At Zendesk, we’re all about making your life simpler and better. It’s why our software is…
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5 min read
Zendesk triggers: what you need to know
Staying on top of customer service can be tricky—especially when customers are demanding more. For example,…
Article
11 min read
Deep learning vs. machine learning: what’s the difference?
Here’s the easiest takeaway for understanding the difference between deep learning and machine learning: all deep learning is machine learning, but not all machine learning is deep learning.
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2 min read
Community tip: how to set a reminder on a ticket
It’s great to be able to put a ticket on hold but I’m sure you’ve suffered…
Article
6 min read
WhatsApp chatbot: use this tool to optimise your customer service
Get to grips with everything about the WhatsApp chatbot: how it works, 4 advantages and 3 essential steps to activate and streamline your customer service
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5 min read
How to Calculate Customer Lifetime Value (CLV)
Calculating your customer lifetime value (CLV) can seem daunting. With so many different formulas and conflicting…
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5 min read
9 ways AI can help you communicate better with your customers
From chatbots to intelligent routing systems, AI is transforming how companies communicate with customers. According to…
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6 min read
How to scale a multilingual support team with AI
Discover how multilingual automation drives more personalised customer experiences and helps businesses scale efficiently.
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