Artificial intelligence

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11 min read

Deep learning vs. machine learning: what’s the difference?

Here’s the easiest takeaway for understanding the difference between deep learning and machine learning: all deep learning is machine learning, but not all machine learning is deep learning.

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4 min read

How AI infused immersive CX can help retailers win the battle for customer loyalty

The money in our wallets doesn’t go as far as it used to. Prices are increasing—the…

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CX Trends 2023: Investments in AI are paying off

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5 min read

How AI and data analysis can help your business provide the personalised service customers demand

With Zendesk and Amazon Web Services (AWS), businesses can deliver personalised customer experiences at scale with a solution that grows with them and integrates into their existing tech stacks.

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.

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4 min read

AI is becoming more evolved and seamless, but how is it impacting CX in 2026?

Today’s customers need organisations to deliver a fast, seamless customer experience (CX) that’s both personalised and…

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5 min read

Here’s how customer service teams are actually using AI

From bots to automated workflows under the hood, Generative AI tools for customer service driving higher productivity, happier agents and satisfied customers

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5 min read

How AI can help manufacturers revamp their supply chains and be more sustainable

There has been plenty for the manufacturing industry to be concerned about in recent times. The…

Article
5 min read

9 ways AI can help you communicate better with your customers

From chatbots to intelligent routing systems, AI is transforming how companies communicate with customers. According to…

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6 min read

How to scale a multilingual support team with AI

Discover how multilingual automation drives more personalised customer experiences and helps businesses scale efficiently.

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7 min read

Breaking the silence: How AI is giving a voice to domestic violence survivors

Humiliation. Anger. Hurt. Betrayal. Pain. Fear. Anxiety. Guilt. Shame. Self-blame. Denial. These are just a sliver…

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4 min read

Unlocking the power of conversational AI in banking and finance

Bank branches used to be commonplace on most high streets across Europe. Now, they’re becoming increasingly…

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4 min read

The impact of automation and AI on manufacturing

A digital revolution in manufacturing is underway. For manufacturers that embrace these new technologies, the opportunities are vast.

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6 min read

How e-commerce brands use conversational AI to reduce customer effort

No customer wants a simple exchange to feel difficult. Learn why e-commerce brands are looking toward conversational AI as the solution.

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3 min read

How to get your chatbot to stay on brand

What do you do when your chatbot doesn’t behave in a way your customers like? That…

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5 min read

How AI can improve the hotel guest experience

Summer’s approaching, it’s time to pack your bags and jet-set-go! Usually, the things we look forward…

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6 min read

How to evaluate chatbot performance

How can chatbots be used?  With more than two billion people regularly buying items online across the…

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Infographic: Chatbots and AI in the UK

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4 min read

Get behind these 5 eCommerce trends in 2023

As online shopping enters a period of hyper-growth and competition for consumers intensifies, getting the customer…

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6 min read

Why creative bot names help build your brand – and better customer relationships

Sometimes a rose by any other name does not smell as sweet – particularly when it comes to your company's chatbot. Learn how to choose a creative and effective company bot name.