Customer feedback
What is CSAT? (+ how to measure it)
Customer satisfaction score is one of the most-used metrics for measuring customer loyalty. Here’s how CSAT can help you meet consumer expectations and elevate your business.
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25 free and customisable feedback form templates 2025
Feedback forms help you collect opinions from customers, stakeholders, and employees. Download our free templates and collect feedback today.
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What is total experience? Definition + strategies for success
A successful total experience strategy helps you keep customers and employees satisfied. Here's how to do it right.
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6 min read
Making online reviews work for you: A business’s playbook
When was the last time we visited a new restaurant or brought a product from an…
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10 min read
Customer reviews: how to get and use them [+ templates]
Most of your customers read reviews before deciding to purchase a product or service. Here’s how to get more customer reviews that convince people to buy.
Discover AI innovations shaping service at Zendesk AI Summit
Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.
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16 min read
Customer complaints: definition, examples and resolution tips
Customer complaints aren’t ideal, but they can help improve your business. Here’s how to handle them in an impactful way.
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5 min read
3 smart solutions to common customer service challenges
While every business is unique, growing businesses which prioritise customer experience often have a few customer service challenges in common.
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3 min read
5 questions to ask customers to improve your customer support
Feedback in business is crucial to growing and improving. It's beneficial to take a closer look at what's working and what isn't. But where do you start?
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