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Customer feedback


What is CSAT? (+ how to measure it)

Customer satisfaction score is one of the most-used metrics for measuring customer loyalty. Here’s how CSAT can help you meet consumer expectations and elevate your business.

Latest stories

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25 free and customisable feedback form templates 2025

Feedback forms help you collect opinions from customers, stakeholders, and employees. Download our free templates and collect feedback today.

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6 min read

Making online reviews work for you: A business’s playbook

When was the last time we visited a new restaurant or brought a product from an…

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10 min read

Customer reviews: how to get and use them [+ templates]

Most of your customers read reviews before deciding to purchase a product or service. Here’s how to get more customer reviews that convince people to buy.

Discover AI innovations shaping service at Zendesk AI Summit

Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.

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16 min read

Customer complaints: definition, examples and resolution tips

Customer complaints aren’t ideal, but they can help improve your business. Here’s how to handle them in an impactful way.

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5 min read

3 smart solutions to common customer service challenges

While every business is unique, growing businesses which prioritise customer experience often have a few customer service challenges in common.

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3 min read

5 questions to ask customers to improve your customer support

Feedback in business is crucial to growing and improving. It's beneficial to take a closer look at what's working and what isn't. But where do you start?

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