Article

Article
16 min read

100+ motivational sales quotes to reignite your fire in 2025

Whether you need encouragement to meet your goals or comforting words after losing a deal, these inspirational sales quotes will do the trick.

Article
3 min read

Businesses get the message about fluid customer service

In a world turned on its head by the global pandemic, digital channels are the new…

Article
5 min read

The year of the digital tipping point - seen from the UK and continental Europe

Our Customer Experience Trends 2021 report demonstrates that two-thirds of European decision makers are saying Covid-19…

Article
8 min read

7 customer service trends to follow in 2025

Companies have put customer service at the top of their priority lists, and with good reason.…

Discover AI innovations shaping service at Zendesk AI Summit

Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.

Article
6 min read

The customer comes first: A step-by-step guide to implementing a customer centric strategy

The customer isn’t always right, but they should come first in your company. Take a look at some strategies to put the customer at the centre of your actions and learn about Customer Centricity.

Article
5 min read

How important is customer service? Understand how it affects your business’s results

What is customer service and how important is it? Empathy, transparency and personalisation will help you win over user 4.0.

Article
13 min read

How to improve customer service: 20 effective tips for 2025

Customer service is the cornerstone of any business, creating relationships that last a lifetime. Improve customer service and the positive knock-on effects can be felt at every level.

Article
6 min read

Silent customer: learn about their characteristics and how to deal with them

Look at the main characteristics of a silent customer and learn how to not only recognise them, but also to listen to the customer.

Article
8 min read

CRM features: how to take advantage of them to help your business

Learn about the advantages, disadvantages and features of a CRM so that you can make the best decision for your company.

Article
5 min read

Chatbot AI: How they help improve your organization's customer service

The chatbot or smart bot, a key tool for customer service, can provide you with many benefits. Learn about the advantages of using it and how it works.

Article
17 min read

Lead generation: what it is and how to master it

Figuring out how to generate leads is almost as hard as converting them. Use this comprehensive guide to lead generation to pack your sales pipeline with quality prospects.

Article
5 min read

Cohort analysis: What is it and how can it help you understand your customers?

Cohort analysis: Learn how to carry out a cohort analysis to understand your customers' behaviour, improve their experience and your company's competitiveness.

Article
4 min read

Towards a digital-first world? The reset of the economy in Europe

After over a year living with Covid-19, this milestone sees us looking for signs of a…

Article
10 min read

A guide to building a customer-centric organisational culture

Your company’s organisational culture is its identity. Learn how to build a culture that’s all about your customers.

Article
8 min read

Creating an FAQ page? Here's what you need to know.

Get creative with your FAQ page to provide robust self-service options and enrich your customer experience.

Article
10 min read

What is CX and how has it changed in 2025?

Customers are saying CX matters more than ever before. Find out how to meet shifting consumer expectations and provide exceptional customer experience.

Article
12 min read

Customer self-service: what it is, why it's important, and how to get it right

Customer self-service is a set of tools and resources that allow customers to complete tasks independently. Discover the benefits and more in this guide.

Article
15 min read

What is a call centre? Definition, types, and how they work

A call centre is a team of customer service agents who field calls. Learn what it takes to build a call centre that delivers top-tier customer experiences.

Article
10 min read

Types of customer service: give your customer the best service

Discover the types of customer service that your company can offer to customers, to provide them with a good service and ensure customer satisfaction.