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Top 6 reasons to attend Zendesk Relate 2024

The future of CX is here, and this is your invitation to think bigger. Here are the top six reasons why Zendesk Relate—coming to Las Vegas April 16 through 18—is the must-attend CX event of the year.

By Subarna Ganguly, Staff Writer

Last updated April 5, 2024

1. Gain perspective from the unparalleled wisdom of former First Lady Michelle Obama

We’re delighted and honored to welcome former First Lady Michelle Obama to the Zendesk Relate stage on April 16. Expect unparalleled wisdom, advice, and perspective in this live moderated conversation. Don’t miss the opportunity to gain valuable insights in person from the Las Vegas mainstage. See our official announcement here.

Michelle Obama

2. Prepare to shape the future with insights from our visionary keynotes

Innovation is in the air. On day one, hear about Zendesk’s vision for the future of AI-powered experiences from our CEO, Tom Eggemeier. On day two, author, corporate culture expert, and Zappos Insights co-founder Robert Richman will share how the combination of best practices in employee experiences and customer experience acts as a force multiplier for bottom-line growth. Check out the full speaker lineup here.

3. Get a pulse on the innovations coming to Zendesk products

You’ll be the first to hear about the latest Zendesk product innovations and announcements, and what’s more, you’ll have the opportunity to try them out for yourself. Our experts will be on hand to provide live support, expert guidance, and advice on utilizing state-of-the-art Zendesk technology—including our newest AI features. You can also visit the Expert Bar, attend a product demo, and join the Zendesk Community for ongoing support.

4. Build your network with a community of other senior leaders

Our in-person event will bring together thousands of senior business leaders, CX, EX, IT, and HR practitioners, analysts, and industry experts. Through facilitated and organic networking, you’ll build valuable connections for knowledge-sharing at Relate and beyond. You’ll also have the opportunity to meet Zendesk partners who can help you find the business integrations you didn’t know your business needed, and sponsors who understand our industry like no one else.

5. Sharpen your skills through interactive breakout sessions

We will have more than 60 sessions on the hottest topics in CX today, including interactive and thought-provoking breakout sessions on AI-powered CX, optimizing business operations, and modern employee experience. These collaborative, expert-led sessions will deep dive into key topics from the conference and provide guidance on how to put learnings into action.

6. Learn how experts across industries are delivering breakthrough experiences

Come learn from experts across industries as over 30 Zendesk customers—including Etsy, Comcast, Canva, and Wyze—share best practices that enable them to offer exceptional experiences and real-world value to customers every day. Click here to personalize your agenda by product spotlight, pillars, and audience.

At Zendesk Relate, you’ll leave with the perspective, connections, and know-how to provide more meaningful experiences, deliver automated service through next-gen digital agents that customers love, and equip your agents and admins with the knowledge to harness customer data smartly and ethically in the AI-driven future of customer service.

If you can’t join in person, our digital event will unite our global community, with five broadcasts across 24 hours. We’ll broadcast the opening product keynote to your screen, in your timezone. Plus, you’ll get on-demand recordings of the keynote and select sessions from the Las Vegas conference.

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