Article | 9 min read

The 35 best pieces of sales advice for 2024 from sales experts

Get sales advice on sales leadership, sales careers, customer relationships, and more straight from the pros.

By Donny Kelwig, Contributing Writer

Last updated January 22, 2024

In the world of sales, there’s simply no better teacher than experience. That’s why we gathered 35 of the top pieces of sales advice from sales professionals around the world. Dive in as they share their hard-earned knowledge on the following topics:

    Sales leadership

    Sales leadership, coach with clipboard

  1. Take responsibility

    “Remove any finger-pointing and look at the data and understand where bottlenecks are occurring. Is it a lack of leads? The slow movement from demo to the next step? Fix the problems.” — Ben Sardella, co-founder of Datanyze

  2. Create a productive environment

    “We enforce a ‘no [meanness] rule.’ We’ve fired top performers because they didn’t fit our culture [and slowed us down].” — Wiley Cerilli, CEO and co-founder of SinglePlatform

  3. Get down in the trenches with your sales team

    “If the [leader] is actually out in the field interacting with their salespeople, they can provide the necessary support, reinforcement, and additional coaching and training.” — Suzie Andrews, President and CEO of Stark and Associates Sandler Training

  4. Set your team up for success

    “Think about what support your sales team needs to reach [their] goals. Get your marketing team, sales team, and product team together to work on a plan. Handing your sales team new quotas with no basis in reality will leave all parties disappointed and frustrated.” — Alice Heiman, co-founder of TradeShow Makeover

  5. Stay present and accessible

    “Your presence during an internal sales meeting sends the message that the activity is important and that you expect everyone to attend and actively participate. By routinely contributing to the meeting and participating in team discussions, others most likely will follow the same behavior.” — Janice Mars, founder of SalesLatitude

  6. Craft the next generation of leaders

    “Do not overlook junior staff. Many of them will be decision-makers sooner than you’d expect.” — Dzintars Lusis, managing partner at EF Finanses

  7. Be the leader who would’ve inspired you

    “Our industry demands genuine belief in yourself, your employer, and your product. Selling is the transference of that belief.” — Kyle Porter, CEO and founder of SalesLoft

  8. Sales careers

    Sales careers, person holding laptop

  9. Find a mentor

    “If I could give one piece of advice to salespeople looking to take their sales career to the next level, it would be really simple. Find the two people inside your sales organization that are at the top of the leaderboard and ask them to mentor you.” — Jack Kosakowski, CEO of Creation Agency

  10. Work for a company you care about

    “Passion sells! Be sure to represent a company that you are proud of and confident that its products or services truly help the buyer. For the past 27 years, I have felt more like a consultant than a salesperson.” — Sue Boardman, VP of sales at MassPay

  11. Always take risks

    “The worst that can happen is that you’re right where you were before you ventured. The best that can happen is more sales and more opportunities.” — Steve Przypek, Executive VP of sales at Zoom Media Connect

  12. Work smarter, not harder

    “Too often, new sellers come out of the gate fast and determined to make money, but not everyone is their customer. Sellers who can [focus on pain points, not quotas] will naturally guide their buyers to a successful solution.” — Donald C. Kelly, President at The Sales Evangelist

  13. Be a lifelong student

    “Always be learning! Over-invest in your own education [and sales training], and be extremely curious about your ideal customer’s problems and ambitions. Learn how to identify all stakeholders involved in a decision and how to guide them towards a decision that benefits them and you.” — George Brontén, CEO of

  14. Embrace your learning curve

    “There are four levels of competency in sales. With careful consideration and thoughtfulness, you can be confident in your abilities to sell. Level four is ‘unconsciously competent.’ You reach a level where talking about the sale becomes second nature.” — Bonnie Brown, President of BBI Marketing

  15. Be on time

    “Be punctual. They will never remember that you were five minutes early. They will never forget that you were five seconds late.” — Joseph Himelfarb, business consultant at the MoJoe Group

  16. Improve your sales process

    A good sales process is the foundation of any successful sales organization. Learn how to improve your sales process and close more deals.

    Sales performance

    Sales performance, adding item to cart

  17. Challenge yourself with a hard sales job

    “The best investment I’ve ever made in becoming a better salesperson was taking a part-time job selling water heaters door-to-door. There was nothing scarier than going door-to-door, convincing people I wasn’t crazy, and actually getting inside of their house to complete the sale.” — Michele Romanow, co-founder and CEO of Clearco

  18. Don’t rely on sales hacks

    “I experienced ups and downs, and through it all, [I learned] that all the charisma, science-backed negotiation tips, and clever sales hacks in the world won’t save you in the long run. If you want to be the best salesperson you know, it’s going to take consistency and discipline.” — Steli Efti, CEO of Close

  19. Find the sales process that works for you

    “Experiment, try new things—don’t do the same thing over and over again if it’s not working, expecting different results. Fail, pick yourself up, and become a little better. Invest in your own confidence and realize that you can do this.” — Jamie Shanks, CEO of Sales for Life

  20. Learn from your work

    “You have to not only listen to [the] recorded calls, but have [your reps] admit where they screwed up, get them to understand why, role-play to help them get better, and then listen to future calls to see if they’ve fixed it. It takes time to break bad habits, so repetition is key.” — Neil Patel, co-founder of Quicksprout

  21. Focus on the long game

    “It takes 10,000 hours to become an expert at something—and those 10,000 hours of cold calling, prospecting, and rejection are brutal, but it’s that investment of time that’s necessary in order to truly understand sales.” — Juliana Crispo, CEO of Provide

  22. Don’t let panicked prospects slip away

    “When the rubber hits the road is when people make last-minute demands or seem to panic a little. So, take a deep breath and buckle in for the ride. You’re about to get your long-awaited deal.” — Nancy Nardin, sales productivity tool expert

  23. Make a plan for each sales interaction

    “Before I go out on an important sales call, with all the tools that are available, I still just carry around a little notepad and pencil. I’ll write down three or four good questions I want to ask.” — Neil Rackham, best-selling author of SPIN Selling

  24. Sales technology

    Sales technology, magnifying glass over laptop

  25. Collect as much data as possible

    “Don’t trust any one piece of information: Triangulate.” — Darren Hitchcock, business and commercial advisor

  26. Embrace text messaging

    “Text messaging is the most underutilized communication channel by salespeople today, but it is the most effective and time-efficient. It is also surprising because 78 percent of consumers could text businesses. Why not meet them where they are and give them what they want?” — Josue Sanchez, head of growth at ReplyBuy

  27. Expand your channels of communication

    “Don’t go through normal channels. Use video; don’t take more than 60 seconds; aim to provide value and a bit of entertainment. Show that you are professional first, fun to work with the second.” — Jeff Howell, CEO of Lease Ref

  28. Stop guessing and check the dashboards

    “Dashboards provide accountability, visibility, credibility (by offering ROI figures), and can serve as a single source of truth for results that both [sales and marketing] teams can access.” — Jeanne Hopkins, CRO at

  29. Make automation your friend

    “The rule is simple — if you do something more than twice, systemize it. As soon as you start moving your leads down in the sales funnel, you will need a call summary, different offers, and follow-up emails. Systemize these steps.” — Jean-Baptiste Daguené, co-founder of

  30. Master the art of LinkedIn

    “Publish an enormous amount of content on LinkedIn every day. This is especially true if you’re in the B2B space. Just putting your profile URL in your email signature is enough of a ‘match’ to start your LinkedIn content career.” — Gary Vaynerchuk, CEO of VaynerMedia

  31. Don’t rely on your tech stack to do all the work

    “I love new tools because they’re exciting. But as we get into the future of sales, we need to take a huge step back and focus on skills that are not technology-related at all.” — Ben Sardella, SaaS sales leader at Adobe

  32. Customer experience

    Customer experience, two people talking on the phone

  33. Believe in small acts of kindness

    “I found that treating prospects with coffee gift cards even before a demo was booked resulted in massive ROI for my sales pipeline and surpassing quotas.” — Kris Rudeegraap, CEO and co-founder of Sendoso

  34. Start with service

    “Go out into the community and start to help others to get exposure for you and your business. Discover what educational, trade, and social communities your target prospects are likely to belong to, and offer to help them out.” — Blair Singer, corporate sales coach

  35. Put your quota in the backseat

    “No one cares what you want. It’s about the customer—their issues, their goals, their problems, and their business. They couldn’t [care less] about your quota, your product, your needs, your anything. It’s all about the client, and once you get that into your head, everything about selling changes.” — Keenan, CEO of A Sales Growth Company

  36. Let the prospective buyer do the talking

    “Always let customers and prospects do the bulk of the talking. They feel in control. But in reality, you’re in control as you guide them with your questions to a meaningful solution.” — Paul Cherry, President of Performance Based Results

  37. Always listen

    “Shut up and listen. No matter what you are selling, it is never about you. It is about the client, their wants, and their needs. Don’t interrupt them, let them speak, and hang on to every word. They’re giving you hints on how to move forward with the sale.” — Chris Baumann, Senior VP at Socotra Capital

  38. Keep it honest

    “It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles and increased win rates, and make competing with you almost impossible. 82 percent of consumers specifically seek out negative reviews when making a purchase. Why not engage buyers with unexpected honesty?” — Todd Caponi, author of The Transparency Sale

  39. Remember that people are human

    “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.” — Dale Carnegie, author of How to Win Friends and Influence People

Invest in a CRM

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Improve your sales process

A good sales process is the foundation of any successful sales organization. Learn how to improve your sales process and close more deals.

Improve your sales process

A good sales process is the foundation of any successful sales organization. Learn how to improve your sales process and close more deals.

Read now