For an increasing number of businesses, providing positive and memorable customer service experiences is a top priority—particularly when it comes to CRM. Too often, CRM ideas focus on keeping costs low, meaning that quality customer service falls by the wayside.
Highly personal interactions are often a big plus for customers. But while information is moving across platforms, the customer segments being targeted can change. Keeping up requires a technological solution offering a simple, seamless customer service platform for agents and customers.
Take a look at a recent report from Gartner, The Eight Building Blocks of CRM: Customer Experience, where you’ll learn more about why customer experiences that are not limited by siloed channels lead to increased and continuous engagement from your customers.
Gartner, The Eight Building Blocks of CRM: Customer Experience, Michael Chiu, 16 May 2019