Forrester’s Trends 2015: The Future Of Customer Service

In this March 2015 report from Forrester Research, Inc., analyst Kate Leggett states, "In the age of the customer, executives don't decide how customer-centric their companies are—customers do."

Trends 2015: The Future of Customer Service summarizes the top trends in customer service that affect companies' ability to deliver excellent customer service, retain customers, and increase top-line revenue.

Forrester Trends 2015

Access your complimentary copy to read Leggett's analysis and recommendations on the following 10 trends:

  • Trend 1: Customers Will Embrace Emerging Channels To Reduce Friction
  • Trend 2: Customer Service Will Adopt A Mobile-First Mindset
  • Trend 3: Companies Will Explore Proactive Engagement
  • Trend 4: Insights From Connected Devices Will Trigger Preemptive Service
  • Trend 5: Knowledge Will Evolve From Dialog To Cognitive Engagement
  • Trend 6: Predictive Analytics Will Power Offers, Decisions, And Connections
  • Trend 7: Journey Analytics Will Improve End-To-End Service
  • Trend 8: Improved Agent Experiences Come Into The Spotlight
  • Trend 9: Customer Service Organizations Will Adopt SaaS Solutions For Agility
  • Trend 10: The Customer Service Technology Ecosystem Will Consolidate

Forrester's trends 2015: The Future Of Customer Service is no longer available for complimentary download. See below for more great insights from Forrester:

Forrester's Predictions 2016: The eCommerce Gap Widens 

Forrester's Top 10 Customer Service Trends for 2016 

Forrester Names Zendesk a 'Strong Performer' in Customer Service Solutions for Midsize Teams