How-to guides
Customer experiences can be complicated, but your customers don’t have to know that. Read our how-to guides for actionable steps and behind-the-scenes tips for building better customer relationships.
How to create an effective customer success plan (+ a template)
Deliver successful customer experiences with data-driven strategies and operational processes with a customer success plan.
Latest stories
Article
6 min read
What is quality assurance (QA)? a complete guide
Quality assurance can reduce customer churn, help improve team performance, and cut operational costs. Increase confidence in your QA process with our guide.
Article
1 min read
What is an omnichannel contact centre? a complete guide
Omnichannel contact centre software streamlines communication channels so customer service reps can provide consistent and personalised support.
Article
8 min read
What is agentic AI, and how does it work?
Agentic AI definition Agentic AI refers to autonomous software that takes initiative to accomplish service-related goals…
Article
12 min read
What is CSAT? (+ how to measure it)
Customer satisfaction score is one of the most-used metrics for measuring customer loyalty. Here’s how CSAT can help you meet consumer expectations and elevate your business.
Discover AI innovations shaping service at Zendesk AI Summit
Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.
Article
16 ways to use AI for restaurants to cook up business success
AI in restaurants is transforming the food industry through smarter service and more streamlined operations. Explore the benefits and possibilities in our guide.
Article
10 min read
Customer perception: Definition, importance + how to improve it
Customer perception is customers' opinions, feelings, and beliefs about your brand. Here's how to build, improve, and influence it.
Article
20 min read
How to build a customer referral programme in 2025 (+ templates)
Customer referral programmes can help expand your audience and generate ongoing revenue. Learn how to build one and leverage our free templates today.
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