How-to guides

Customer experiences can be complicated, but your customers don’t have to know that. Read our how-to guides for actionable steps and behind-the-scenes tips for building better customer relationships.

How to track consumer behaviour (and why you should)

Track consumer behavior and leverage that data to create better, more personalized customer experiences.

Latest stories

Article
5 min read

What are Zendesk tags?

At Zendesk, we’re all about making your life simpler and better. It’s why our software is…

Article
5 min read

Zendesk triggers: what you need to know

Staying on top of customer service can be tricky—especially when customers are demanding more. For example,…

Article
6 min read

WhatsApp chatbot: use this tool to optimise your customer service

Get to grips with everything about the WhatsApp chatbot: how it works, 4 advantages and 3 essential steps to activate and streamline your customer service

Conversational service

Article
5 min read

How to Calculate Customer Lifetime Value (CLV)

Calculating your customer lifetime value (CLV) can seem daunting. With so many different formulas and conflicting…

Customer loyalty Customer relationships

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