How Do You Make a Better Bank?

June 9, 2010

banksimpleI recently stumbled across Banksimple; I was stunned and bemused by their mission: building a better bank through SaaS. It’s bold and I look forward to their launch.

How do they intend to do it? In addition to simplifying the banking product and process, they also emphasize great customer service:

Big banks see hedge funds and Wall St. as their customers. They forgot that we, the little people, trusted them with our money. Banksimple is here to remind everyone what great customer service means. You are our customers and it is our job to keep you happy.

Here here.

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