The digital tipping point: How SMBs can accelerate CX success in 2022

Companies are rapidly acquiring new technologies to reach customers and connect remote teams. Our report provides data-backed best practice to help you keep up.

Published April 7, 2021
Last updated February 16, 2022

In 2020, companies made seismic shifts in how they do business as the impacts of COVID-19 transformed customer expectations and workplace dynamics, virtually overnight. Being digital-first and, in many cases, digital-only meant companies had to rapidly acquire new technologies to reach customers and connect remote teams.

  • 67% of SMBs implemented new tools or processes
  • 50% of SMB leaders say COVID sped up technology adoption

And while companies must work within their resources to adopt new technologies and processes, there’s a risk of falling behind higher performing peers as customer expectations rise.

Luckily, many anticipate having more budget flexibility in 2022.

34% of SMBs anticipate having more to invest in CX technology in 2022

Investing in your customers pays off, but knowing what to prioritise can be a little tricky. We’ve created this report to help guide the way.

You’ll learn about:

  • Clear, brand new data from SMBs using Zendesk worldwide
  • Best practice for delivering winning CX in 2022
  • The top investment priorities for high performing CX teams
  • Data-backed strategies for outperforming your CX goals in a reconfigured landscape
  • Detailed insights on how to make things easy for customers, assist your support team and keep your business in sync

Forget multi-year plans for a digital transition – the time to act is now.