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What is customer segmentation? Types, tips + strategy

Customer segmentation isn’t just for marketing and product teams. Learn how you can put segmentation to work to create personalised support experiences for your customers.

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Why CX teams need automated privacy tools

Learn how privacy workflow automation promotes stronger data security and increased efficiency for your CX team.

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Value chain analysis: Definition, examples, types, and more

Value chain analysis (VCA) allows you to increase your company’s profit margin through a deep-level understanding of its inner workings.

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What makes a great digital strategy?

Crafting a digital marketing strategy is essential for business success. You must think about more than…

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.

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This is how confidence can help your customer service

Well-trained customer service representatives also elevate a company’s brand and reputation, resulting in positive word of…

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10 min read

What is the buyer’s journey? Definition, stages, and examples

Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.

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What is a customer service specialist?

A customer service specialist is one of the people a customer will interact with when they…

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Creative ways to stay connected with remote coworkers (that aren’t a virtual happy hour)

Showing your human side at work can have real benefits, including making us feel more connected and sparking the kind of serendipitous connections that occur naturally in a traditional office setting.

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How To Create A Positive Work Culture

What is workplace culture? There is more to running a successful business than just turning a…

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Six things we’re learning about thriving in a hybrid work environment

Over the past couple of years, the pandemic – and numerous lockdowns – have significantly reshaped…

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Marketing: how to improve customer acquisition

We are forever being reminded that retaining existing customers is more cost-effective than going out and…

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How to win four years of expected digital growth in just two months

Despite the pandemic, predictions that the money-transfer sector would suffer massively were exaggerated. With far fewer…

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Future-proofing your customer experience with asynchronous messaging

In a recent study commissioned by Zendesk, just 39% of customer service agents said they were…

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Get behind these 5 eCommerce trends in 2023

As online shopping enters a period of hyper-growth and competition for consumers intensifies, getting the customer…

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Building a customer-centric service model for IT services and tech firms

When done right, technology can help companies create great customer experiences. This is why 82% of…

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Multi channel strategy: how many social channels are too many?

Discover how many social channels brands should be using, and which ones are likely to deliver…

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The 12 essential customer service skills for every employee

Everyone in an organisation needs to know what it takes to keep customers happy. According to…

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Here's how a customer-centric approach can help traditional retail banks win back customer trust

While 2020 will certainly go down in history as the year that rocked our economic foundations,…

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Why creative bot names help build your brand – and better customer relationships

Sometimes a rose by any other name does not smell as sweet – particularly when it comes to your company's chatbot. Learn how to choose a creative and effective company bot name.