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What makes a great digital strategy?

Crafting a digital marketing strategy is essential for business success. You must think about more than…

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This is how confidence can help your customer service

Well-trained customer service representatives also elevate a company’s brand and reputation, resulting in positive word of…

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What is the buyer’s journey? Definition, stages, and examples

Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.

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What is a customer service specialist?

A customer service specialist is one of the people a customer will interact with when they…

Discover AI innovations shaping service at Zendesk AI Summit

Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.

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Creative ways to stay connected with remote coworkers (that aren’t a virtual happy hour)

Showing your human side at work can have real benefits, including making us feel more connected and sparking the kind of serendipitous connections that occur naturally in a traditional office setting.

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How To Create A Positive Work Culture

What is workplace culture? There is more to running a successful business than just turning a…

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Six things we’re learning about thriving in a hybrid work environment

Over the past couple of years, the pandemic – and numerous lockdowns – have significantly reshaped…

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Marketing: how to improve customer acquisition

We are forever being reminded that retaining existing customers is more cost-effective than going out and…

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How to win four years of expected digital growth in just two months

Despite the pandemic, predictions that the money-transfer sector would suffer massively were exaggerated. With far fewer…

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Future-proofing your customer experience with asynchronous messaging

In a recent study commissioned by Zendesk, just 39% of customer service agents said they were…

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Get behind these 5 eCommerce trends in 2023

As online shopping enters a period of hyper-growth and competition for consumers intensifies, getting the customer…

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Building a customer-centric service model for IT services and tech firms

When done right, technology can help companies create great customer experiences. This is why 82% of…

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Multi channel strategy: how many social channels are too many?

Discover how many social channels brands should be using, and which ones are likely to deliver…

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The 12 essential customer service skills for every employee

Everyone in an organisation needs to know what it takes to keep customers happy. According to…

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Here's how a customer-centric approach can help traditional retail banks win back customer trust

While 2020 will certainly go down in history as the year that rocked our economic foundations,…

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Why creative bot names help build your brand – and better customer relationships

Sometimes a rose by any other name does not smell as sweet – particularly when it comes to your company's chatbot. Learn how to choose a creative and effective company bot name.

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Supporting Ukraine

Zendesk stands for peace. We will continue to find ways to provide relief for those impacted by the war.

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What is customer experience optimisation? (+3 actionable tips)

The tech landscape and consumer expectations are ever-changing, which means you’re never truly “finished” with customer experience optimisation. But a few tactics can help boost your efforts.

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How to launch a digital customer experience transformation

Learn what it means to transform the customer experience and why building a customer insights and action engine is so important.