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Why CX teams need automated privacy tools

Learn how privacy workflow automation promotes stronger data security and increased efficiency for your CX team.

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A 2019 survey on the state of marketing automation found that 75% of companies were already using…

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Social media strategy—how is it done?

Social media. Everyone uses it, but not everyone does so effectively. Companies with a robust social…

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Value chain analysis: Definition, examples, types, and more

Value chain analysis (VCA) allows you to increase your company’s profit margin through a deep-level understanding of its inner workings.

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.

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Crafting a digital marketing strategy is essential for business success. You must think about more than…

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This is how confidence can help your customer service

Well-trained customer service representatives also elevate a company’s brand and reputation, resulting in positive word of…

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What is the buyer’s journey? Definition, stages, and examples

Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.

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            It’s impossible to overstate the importance of customer service. This…

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What is a customer service specialist?

A customer service specialist is one of the people a customer will interact with when they…

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Building high-performing teams with shared values

It goes without saying that every leader wants to have a high-performing team, but what is…

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Creative ways to stay connected with remote coworkers (that aren’t a virtual happy hour)

Showing your human side at work can have real benefits, including making us feel more connected and sparking the kind of serendipitous connections that occur naturally in a traditional office setting.

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What is workplace culture? There is more to running a successful business than just turning a…

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Six things we’re learning about thriving in a hybrid work environment

Over the past couple of years, the pandemic – and numerous lockdowns – have significantly reshaped…

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Marketing: how to improve customer acquisition

We are forever being reminded that retaining existing customers is more cost-effective than going out and…

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How to win four years of expected digital growth in just two months

Despite the pandemic, predictions that the money-transfer sector would suffer massively were exaggerated. With far fewer…

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Future-proofing your customer experience with asynchronous messaging

In a recent study commissioned by Zendesk, just 39% of customer service agents said they were…

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Get behind these 5 eCommerce trends in 2023

As online shopping enters a period of hyper-growth and competition for consumers intensifies, getting the customer…

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Building a customer-centric service model for IT services and tech firms

When done right, technology can help companies create great customer experiences. This is why 82% of…

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Multi channel strategy: how many social channels are too many?

Discover how many social channels brands should be using, and which ones are likely to deliver…