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European travellers are thinking about creative ways AI can support their travel plans

It’s that time of the year, where summer travel plans are on everyone’s radar. What’s special this year is that many consumers might use some form of AI to support their travel plans this summer, in some very creative ways. In fact, some are considering using AI to help them find their travel destinations while others are open to AI suggesting items to pack in their suitcase based on weather predictions and personal preferences. And while some consumers seem to be embracing AI, others are still hesitant to share certain personal information, an aspect companies across Europe and the UK must take into account when deploying AI capabilities.