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iGaming & Betting


iGaming compliance: redefined through customer support

iGaming compliance: turning service into strategy In regulated iGaming and betting markets, compliance isn’t a box…

Latest stories

Article
7 min read

All bets on AI: scaling iGaming customer support

A new landscape redefining scalability in iGaming As regulations tighten in some markets and new jurisdictions…

Podcast

From scripts to Agentic AI: how Bally’s is redefining iGaming customer support

In this podcast, Zendesk’s Sarah Al-Hussaini (VP, AI GTM) sits down with Matt Litherland, Director of…

Article
5 min read

Customer experience: the hidden ace in iGaming & Betting

The true ace up the sleeve? Customer Experience (CX). As a Sales Director at Zendesk, I…

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