iGaming & Betting
Scaling iGaming support: Why omnichannel is the core of 2026 CX
The cost of fragmentation in iGaming customer support Historically, this has been a pain point. As…
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Article
5 min read
iGaming customer support strategies for high-demand moments
Mastering iGaming & Betting peak seasons iGaming and Betting peak seasons are an inevitable part of…
Article
7 min read
iGaming compliance: redefined through customer support
iGaming compliance: turning service into strategy In regulated iGaming and betting markets, compliance isn’t a box…
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Article
7 min read
All bets on AI: scaling iGaming customer support
A new landscape redefining scalability in iGaming As regulations tighten in some markets and new jurisdictions…
Podcast
From scripts to Agentic AI: how Bally’s is redefining iGaming customer support
In this podcast, Zendesk’s Sarah Al-Hussaini (VP, AI GTM) sits down with Matt Litherland, Director of…
Join 2,000 service leaders at Zendesk Relate 2026
Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.
Article
5 min read
Customer experience: the hidden ace in iGaming & Betting
The true ace up the sleeve? Customer Experience (CX). As a Sales Director at Zendesk, I…
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